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Why Your Marketing Metrics Don’t Add Up

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    1Determine KPI's ahead of launch of campaign. 2Multiple data sources provide more accuracy. 3Lenovo lowered wait time using multi-channel analytics.
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Desk with laptop, charts and tablet Photo Credit: scanrail

When it comes to analyzing metrics, results are not so cut and dried. Without a clear understanding of what your KPI’s will be and how you will interpret the data, things can get chaotic.

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This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: