How To Start & Grow Your Business

Why SMS Technology is Such a Powerful Marketing Tool

Drew Hendricks
Jan 14th, 2015
  • Estimated reading time: 3 min read
  • Hummy's
    Highlights

    1Sending mobile messages is efficient and yet personal. 2Utilizing texts a great way to promote a local event. 3Texts are short and sweet, quick to write, and read.
  • Must login to save

Advertising

City benches in mist at night Photo Credit: Kostiantyn Fastov Shutterstock

Many businesses are using SMS technology to market their products and services to pools of potential customers who rely on their mobile phones to send and receive information. SMS marketing is widely used by companies today because it enables them to reach consumers with time-sensitive offers that are specific to their locale.

The function of SMS

SMS marketing is a form of direct promotion that enables a firm to advertise its products and services through the use of text messages. This approach is permission-based, which means that subscribers first have to agree to receive text messages from trusted businesses.

In this method of marketing, advertisers use 160 characters to convey messages relevant to their audience’s locations and needs. According to Wavebroadband.com, SMS technology has become the preferred means of communication not just among teenagers, but also among businesses.

Sophisticated phone technology has made it possible for businesses to send messages to their clients and receive instant feedback. Increased adoption of SMS technology in marketing has empowered service providers to come up with better business solutions.

The main function of SMS technology is to send and receive messages through cellular phones. Here are six reasons you might want to use SMS technology in your marketing efforts.

1. You can send one message to many people
Text message marketing offers your marketing team an opportunity to send single messages to all your customers or market segments at once. This is more convenient than having to make multiple calls to target customers. Text message marketing creates a convenient, one-touch approach to disseminating information to customers.

2. Permission-based marketing
Text message marketing is permission-based marketing. This means you can’t send messages to customers who refuse to be in your text message marketing database.
Customers who give their permission to be added to companies’ text message marketing databases act as the initial leads for sales and services because they have already shown interest in the firm.

3. It’s a personal form of communication
Most people are used to sending and receiving messages from their friends, families, and colleagues. Alongside older tools of communication such as email, letters, and phone calls, text messaging has evolved into a more personal means of sending messages back and forth.
Potential customers who decide to subscribe to your firm’s text message marketing will enhance their relationship with your business.

4. Local marketing
Text message marketing helps businesspeople to connect with communities. It offers businesses a platform to network with local customers and inform them of special events, provide local community news, and launch sales.

5. It uses fewer resources
Unlike email and direct mailing that entail complete marketing messages, text messaging consists of short reminders and quick notes. Text message marketing helps your company save resources since it spends less time and money crafting the content.

6. Can deliver time-sensitive information
Most people carry their mobile phones wherever they go. This means that a company can send a message at 8 a.m. about a lunch sale that starts in just a few hours to its loyal customers and they will receive the message instantly.

Companies can also send instant messages to their customers to update them about reservations, sold-out items, and new stock.

This article was written by Drew Hendricks and published on TechVert.

Drew Hendricks has written for many major publishers such as National Geographic, Technorati and The Huffington Post. He has also worked with a variety of different startups around the globe as well as larger advertising agencies in the United States and the UK.

TechVert is a daily blog highlighting what’s new and hot in the world of technology.