How To Start & Grow Your Business

Why Entrepreneurs Should Rethink Their Stance on Hiring Salespeople

  • Quick read
  • Hummy's

    1Hiring the best salespeople takes research and skill. 2Devaluing salespeople causes poor hiring decisions. 3Putting salespeople on salary is a strategic error.
  • Must login to save


Desk with laptop, large screen and hand.

Startup founders, especially in the tech industry, sometimes undervalue or misunderstand the role of a professional salesperson. A misguided approach to sales can end up setting entrepreneurs back.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: