How To Start & Grow Your Business

How to Use Google for Market Research

From the Editor's Desk
Jan 12th, 2015
  • Estimated reading time: 2 min read
  • Hummy's

    1"Google" your customers. 2Reach out to your tribe and ask for insights on Google +. 3Utilize the excellent surveys Google offers.
  • Must login to save

Market Research

Finger pointing on tablet, charts concept Photo Credit: ra2studio

Daunted by the prospect of doing your own market research? Google can help make it easier! We found an article on that lists four ways you can do your market research using Google.

Author Lisa Barone suggests the following four ways you can get the information you need through Google’s tools.

Four Ways to Use Google for Market Research:

1. Keyword Searches

It may sound simplistic, but you can gain a lot of information just by typing in a search term in Google and seeing what pops up, Barone says.

It is a quick and easy way to see what the top results are, who your competition is and how your market is using related search terms in their search.

Taking it one step further, you can search for ideas and review statistics for keyword performance using Google Adwords’ Keyword Planner. You can enter a term and see a list of related terms ranked in terms of the number of monthly searches.

It can be very illuminating to discover a certain phrase you didn’t realize people prefer. This tool gives a great advantage of learning the more popular terms related to your business so you can adopt them.

smiling friends with smartphones sitting on grass in park

2. Google +

You can put your customers in one of your circles and pose questions to the group.

3. Surveys

Barone says that surveys are a great way to get opinions, assess customer satisfaction and get a pictgure of who your customers are. Google Docs gives you the ability to create customizable surveys that are easy and convenient to fill out online.

When the responses come back, you’ll be able to see the raw data in a spreadsheet or have the option to view it in graphic form as well.

4. Google Consumer Surveys

Barone writes that Google has recently started offering Google Consumer Surveys. They’re not free, but Google will expose your survey to a much wider audience—their complete publisher network!

To view the original article in its entirety, please visit Smallbiztrends.



About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: