Tips for Becoming a Successful Freelancer
A growing number of Americans in the workforce are becoming self-employed, and a 2010 Study from Intuit projects that by 2020, 40% of Americans will be freelancers. As of now, 1/3 of U.S. workers are freelancers or contractors.
“That’s 53 million Americans who get all or some of their income from temporary or project-based work,” Rhonda Abrams writes in an article in USA Today.
Abrams, a freelancer herself, offers tips to the self-employed on how to succeed without a regular paycheck:
Top Tips for Freelancers:
1. Recognize yourself as business.
It is important to see yourself as a business, not just someone who is looking for gigs and going from one job to another. Business owners are always involved in marketing, improving strategies, honing skills and networking in between deals. It is crucial you are consistent and stay focused on building and growing your business in between assignments.
2. Planning is key.
- Think ahead on ways to target your market.
- Looking for recurring revenue by landing clients who promise ongoing work.
- Find a specialized niche.
3. Consider specializing.
There is demand for specialists with experience working within niche markets.
- If you build websites, for example, consider building websites for dentists—narrowing your market will help you to stand out.
- List yourself on specialized freelancer sites—without specialized listings, you are listed with thousands of competitors worldwide.
4. Become social media savvy.
Most freelancers find ways to use social media effectively. Facebook, LinkedIn, Pinterest and others are inexpensive and powerful tools to brand your business and attract customers and clients.
5. Get a website.
Having a website makes you look more professional and if you’re a freelance professional in a creative field, it’s helpful to showcase samples of your work.
6. Create a database of clients.
“Consider those who hire you as ‘clients’ instead of employers and nurture those relationships,” Abrams says.
To read the original article in its entirety, please visit USA Today.com.