How To Start & Grow Your Business

11 Social Media Resources For Growing Your Business

Asher Fergusson
May 20th, 2015

Social Media

Popular social media website logos on computer monitor screen. Photo Credit: scyther5 Bigstock.com

With the advent of sites like Facebook, YouTube, Twitter, LinkedIn, Instagram and Pinterest, social media has become BIG BUSINESS.

Social Media Feedback/Megaphone and hearts iconsAnd, the fact is:

People now check social networks more frequently than email and have become accustomed to interacting with their favorite brands via this new social medium.

Did you know?

78% OF CONSUMERS say that the posts made by companies on social media influence their purchases.

Below we’ve put together a useful list of social media resources to help you get started and to bring what you may already be doing to the next level.

Introduction to Social Media

1) Beginners Guide to Social Media by Moz — This is an incredibly in depth and easy to follow guide to social media. It’s a great starting point to get your head around the diverse landscape of social media marketing. It’s important to understand how each social media website works because each has it’s own rules and etiquette to play by.

2) Contagious: Why Things Catch On — This is a must read paperback book going into the science behind viral products and ideas and why people will talk about certain products more than others. It’s a quick read which really gives insight into how to design your products and services to be “contagious”.

Online Social Media Training

Facebook3) Facebook Marketing — Learn all you need for successful marketing on Facebook.com. This video course shows you everything step-by-step from how to setup your company page to how to succeed with affordable Facebook advertising.

Check out this swimming pool supply retailer, Pool Supply World for a good example of a small business using Facebook effectively.
pool-supply-world-facebook

 
Youtube4) YouTube Marketing — This is a fantastic course offered by video marketing expert James Wedmore. You will learn how to make your YouTube videos lead generating machines that work for your small business 24/7. The course includes step-by-step instructions to creating videos, optimizing them and getting high rankings in the YouTube algorithm.

Check out this low budget video below which was created by Blendtec to demonstrate how well their product would blend an iPad. The video has over 17 million views and is a great example of a business using YouTube successfully.

Linkedin5) Linkedinfluence — This popular online course will teach you how to drive quality traffic from LinkedIn to your website. How to network and seek great candidates for any job openings you may have.

Check out this inbound marketing agency, Kuno Creative for a good example of a small business using LinkedIn to grow their web presence.
kuno-creative-linkedin

Twitter6) Twitter for Business — This online course will teach you how to optimize your Twitter account and help you attract real, quality leads for your small business with minimum time spent per day. If done right, Twitter can be a great lead generator for any business.

Check out this boutique NYC hotel, Roger Smith for a good example of a small business using Twitter the right way.
roger-smith-twitter

Pinterest7) Profit with Pinterest – Learn how to master Pinterest for promoting your business. This social network is particularly useful if you have products that appeal to women since 80% of it’s users are women.

Check out the Greek yogurt company, Chobani for a good example of a small business using Pinterest effectively.
chobani-pinterest

Instagram8) How to Use Instagram for Business – For some small businesses, Instagram is the lifeblood that drives their social media outreach and awareness campaigns. This course will teach you all you need to know for using Instagram for business.

Check out Marias Cupcakes for a good example of a small business using Instagram successfully.
marias-cupcakes-instagram

Tools for Social Media Marketing

9) Sprout Social — Social media management software to help you manage all your accounts and communication on all social networks from one dashboard. This can be a major time saver and powerful way to grow your social media presence without breaking the bank.

sprout-social-dashboard

10) Hootsuite — A less powerful competitor to Sprout Social but much less expensive. They allow you to connect up to 35 social networks all from one dashboard and also have analytics and “listening” abilities.

hootsuite-dashboard

11) BuzzBundle — A desktop based software who is the “new kid” on the block. BuzzBundle has been getting great reviews and is offered at a one time fee of $199 rather than the ongoing payments that the others require.

buzz-bundle-dashboard

What’s the bottom line?

Social media engagement can be all you need to grow your business. As the book Contagious explains, even a seemingly mundane product such as a Blendtec blender can go viral.

Who would have guessed such a low budget video would garner millions of free views and lead to such amazing word of mouth marketing?

The key is to test everything and see which avenue works best for your business – results will vary widely!

About the Author

Asher Fergusson

Asher has a Master's in Business Administration (MBA) degree and was the CEO of his own startup Internet marketing business for 6 years before selling it in 2014. He specializes in fields such as Search Engine Optimization and Facebook Advertising where he's helped countless small businesses successfully compete with large corporations. He is now the full-time CMO at bizHUMM sharing all his knowledge of how to start and grow small businesses in the most powerful and cost effective ways.