11 Social Media Resources For Growing Your Business
With the advent of sites like Facebook, YouTube, Twitter, LinkedIn, Instagram and Pinterest, social media has become BIG BUSINESS.
And, the fact is:
People now check social networks more frequently than email and have become accustomed to interacting with their favorite brands via this new social medium.
Did you know?
78% OF CONSUMERS say that the posts made by companies on social media influence their purchases.
Below we’ve put together a useful list of social media resources to help you get started and to bring what you may already be doing to the next level.
Introduction to Social Media
1) Beginners Guide to Social Media by Moz — This is an incredibly in depth and easy to follow guide to social media. It’s a great starting point to get your head around the diverse landscape of social media marketing. It’s important to understand how each social media website works because each has it’s own rules and etiquette to play by.
2) Contagious: Why Things Catch On — This is a must read paperback book going into the science behind viral products and ideas and why people will talk about certain products more than others. It’s a quick read which really gives insight into how to design your products and services to be “contagious”.
Online Social Media Training
3) Facebook Marketing — Learn all you need for successful marketing on Facebook.com. This video course shows you everything step-by-step from how to setup your company page to how to succeed with affordable Facebook advertising.
Check out this swimming pool supply retailer, Pool Supply World for a good example of a small business using Facebook effectively.
4) YouTube Marketing — This is a fantastic course offered by video marketing expert James Wedmore. You will learn how to make your YouTube videos lead generating machines that work for your small business 24/7. The course includes step-by-step instructions to creating videos, optimizing them and getting high rankings in the YouTube algorithm.
Check out this low budget video below which was created by Blendtec to demonstrate how well their product would blend an iPad. The video has over 17 million views and is a great example of a business using YouTube successfully.
5) Linkedinfluence — This popular online course will teach you how to drive quality traffic from LinkedIn to your website. How to network and seek great candidates for any job openings you may have.
Check out this inbound marketing agency, Kuno Creative for a good example of a small business using LinkedIn to grow their web presence.
6) Twitter for Business — This online course will teach you how to optimize your Twitter account and help you attract real, quality leads for your small business with minimum time spent per day. If done right, Twitter can be a great lead generator for any business.
Check out this boutique NYC hotel, Roger Smith for a good example of a small business using Twitter the right way.
7) Profit with Pinterest – Learn how to master Pinterest for promoting your business. This social network is particularly useful if you have products that appeal to women since 80% of it’s users are women.
Check out the Greek yogurt company, Chobani for a good example of a small business using Pinterest effectively.
8) How to Use Instagram for Business – For some small businesses, Instagram is the lifeblood that drives their social media outreach and awareness campaigns. This course will teach you all you need to know for using Instagram for business.
Check out Marias Cupcakes for a good example of a small business using Instagram successfully.
Tools for Social Media Marketing
9) Sprout Social — Social media management software to help you manage all your accounts and communication on all social networks from one dashboard. This can be a major time saver and powerful way to grow your social media presence without breaking the bank.
10) Hootsuite — A less powerful competitor to Sprout Social but much less expensive. They allow you to connect up to 35 social networks all from one dashboard and also have analytics and “listening” abilities.
11) BuzzBundle — A desktop based software who is the “new kid” on the block. BuzzBundle has been getting great reviews and is offered at a one time fee of $199 rather than the ongoing payments that the others require.
What’s the bottom line?
Social media engagement can be all you need to grow your business. As the book Contagious explains, even a seemingly mundane product such as a Blendtec blender can go viral.
Who would have guessed such a low budget video would garner millions of free views and lead to such amazing word of mouth marketing?
The key is to test everything and see which avenue works best for your business – results will vary widely!