CRM stands for customer relationship management. It’s a cloud-based way of managing your communications with current and prospective customers. Here’s the deal: Typically setting up a good CRM system... MORE

Sales reps of the Mad Men era would be amazed at how much we can accomplish with one pocket-sized gadget. Here’s how to make better use of your mobile device for... GO TO ARTICLE

I’m at Microsoft Convergence in Barcelona. I’m also in the middle of compiling a report on multichannel marketing. Both of these endeavours leave me bemused as to why I... MORE

Third-party mobile app platforms offer an appealing proposition: They have a significant cost advantage over in-house custom builds and they’re fast. Generally speaking, cheap and quick don’t go together... MORE

Sad but true: freelancing isn’t all creativity and rainbows. You’ve got to be a little bit business-minded too. You’ve got to keep your work life in order, and maybe... MORE

Many businesses rely on CRM tools to store sales data, but the increased use of mobile devices has led to new demands for information to be available anywhere at... MORE

I truly believe in the power of ROI tools to enhance a sales team’s ability to close more deals. (If I didn’t, I wouldn’t be in the business of... MORE

What does CRM mean anyway? Customer Relationship Management (CRM) is essentially a system that enables businesses to manage data and information pertaining to clients. The aim is to increase... MORE