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How to Make Your Call Script More Authentic

Aug 08

Sales Scripts

Startups-Gold Key falling into Woman's hand
When you pick up the phone to answer a call from an unknown number, or dial out to a customer service line, nine times out of ten you’ll probably... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Thorough product education brings confidence. 2Aim to discover if your product is right for the client. 3Learn about the client's unique situation and needs.
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Four Awkward Questions to Remove from Your Sales Script sales-scripts Sales Avoid alienating language Belinda Summers From the Editor's Desk
Sep 17

Sales Scripts

Confused Way Of A Businessman with intersecting highways
Avoid alienating language

Four Awkward Questions to Remove from Your Sales Script
Selling over the phone is already a tenuous situation. You only have a short amount of time to demonstrate that engaging with you is worth your prospect’s time. It’s important... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Certain leading questions feel manipulative. 2Indirectly get an idea of their budget without asking. 3Don't put gatekeepers on the defensive.
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How to Make a Successful Cold Call sales-scripts Sales A little planning works wonders Geoffrey St. George From the Editor's Desk
May 08

Sales Scripts

Woman on the phone.
A little planning works wonders

How to Make a Successful Cold Call
This article describes how to contact someone you’ve never met without making either party feel “cold.”GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Cold calling is hard, but only if you don't know how. 2Having a guide helps steer the interaction. 3Having a game plan is essential to a successful call.
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Getting to a Yes With Sales Scripting sales-scripts Sales Inspire that next step Matthew Pollard From the Editor's Desk
Apr 10

Sales Scripts

Multiple "no"'s and one "yes" written on a piece of paper.
Inspire that next step

Getting to a Yes With Sales Scripting
There’s nothing wrong with using a script for sales. Even master salespeople don’t just “wing it.” Like with everything, performance is always better with preparation.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1"Ninety percent of all sales interactions are the same" 2List benefits, counter objections, and create stories. 3Be open to constant improvement of the script.
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Michael Port’s Mission: Kill the Elevator Speech sales-scripts Sales Consider your audience Larry Keltto From the Editor's Desk
Mar 27

Sales Scripts

Startups-Diversity Of The Mind Concept
Consider your audience

Michael Port’s Mission: Kill the Elevator Speech
Pulling off a great elevator speech may help you impress a VC, but with a client, it’s not about you. Be ready to talk about your client’s needs.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1A client pitch is different from an investor pitch. 2It's more of a conversation. 3Include 5 elements to expand your elevator speech.
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How to Make Cold Calling Easier sales-scripts Sales 3 Tips for Smoother Calls Flavio Martins From the Editor's Desk
Jan 22

Sales Scripts

Mobile social networking technology on iPad
3 Tips for Smoother Calls

How to Make Cold Calling Easier
In the Steve Jobs biopic, Ashton Kutcher depicted Jobs feverishly making hundreds of cold calls from Apple’s first headquarters in his parents’ garage. The frustration of being constantly rejected... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Purchase good quality, "warm" leads. 2Practice role-playing with friends to avoid being robotic. 3Make the call warmer by researching the prospect.
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6 Things NEVER to Say During Your Sales Presentation sales-scripts Sales Mike Brooks From the Editor's Desk
Jan 21

Sales Scripts

Management-businessman with puzzle pieces coming out of his head

6 Things NEVER to Say During Your Sales Presentation
I’ve been listening to sales rep pitch their products and services for over 25 years now, and there are still words, phrases and techniques that send shivers down my... MORE
  • Mike Brooks
  • Estimated reading time: 7 min read

  • Hummy's
    Highlights

    1Choose an effective opening line, not a weak one. 2Remove off-putting, alienating words. 3Project confidence always.
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Secrets of Successful Opening Scripts sales-scripts Sales Lessons from the trenches Mike Brooks From the Editor's Desk
Jan 15

Sales Scripts

Abstract Gold Mesh
Lessons from the trenches

Secrets of Successful Opening Scripts
Cold calling is tough, I get it. Even if your marketing department is generating so called “warm leads,” the resistance of people who receive an unsolicited call can be... MORE
  • Mike Brooks
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Introduce yourself and provide context first. 2Get to the point and be succinct. 3Be prepared to counter objections.
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How to Ditch the Generic Sales Pitch in 60 Minutes sales-scripts Sales One hour of preparation Will Spendlove From the Editor's Desk
Jan 14

Sales Scripts

Management-Training meeting
One hour of preparation

How to Ditch the Generic Sales Pitch in 60 Minutes
Which kind of sales pitch would a prospect prefer to hear, a personalized message or a generic sales pitch? These days, prospects can get generic information about companies and... MORE
  • Will Spendlove
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Get plenty of background on your leads. 2Look for social connections to get a warm introduction. 3Do your homework to craft your perfect pitch.
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Using Improvised Persuasion to Achieve Your Goals sales-scripts Sales Interview with an author Skip Prichard From the Editor's Desk
Jan 07

Sales Scripts

Interview with an author

Using Improvised Persuasion to Achieve Your Goals
One of my beliefs is that everyone can benefit from understanding sales techniques. I simplify it to say, “We are all in sales.” Whether you actually are a sales... MORE
  • Skip Prichard
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Persuasion is individualized and can't be planned. 2"Customers behave differently once they detect a pitch" 3Conversation is a human art honed over 100,000 years.
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