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Give Away Free Samples, Gain Loyalty and Revenues

Jul 17

Retail

beautiful colorful flower for sale
If you’ve ever wondered whether the generous samples you get in the grocery store actually pay off for the retailer, the definitive answer is yes, says Ilan Mochari in... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Samples build instinctive buyer loyalty, reciprocity. 2Makeup giveaways increase sales by 500%. 3500 free sample yoga mats resulted in 300 customers.
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How to Differentiate Your Brand by Accepting Mobile Payments retail Sales Offering more convenience to buyers Kristen Gramigna From the Editor's Desk
Jan 21

Retail

Timer, clock and cash. Time is money concept
Offering more convenience to buyers

How to Differentiate Your Brand by Accepting Mobile Payments
A study conducted by BIA Kelsey revealed that 40 percent of small businesses relied on mobile payments to facilitate customer transactions in 2013, and that an additional 16 percent... MORE
  • Kristen Gramigna
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Mobile payments are lean, cheap and reduce wait time. 2Digital receipts streamline returns and prevent fraud. 3It's a customer-centric trend that puts shoppers first.
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Retailers Must Gear up for Mobile Influenced Cross-Channel Sales retail Sales Devices are normal part of shopping now Lloyd Buxton From the Editor's Desk
Jan 13

Retail

Girls looking at smart phone together
Devices are normal part of shopping now

Retailers Must Gear up for Mobile Influenced Cross-Channel Sales
Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online. According to US data from Forrester, cross-channel sales... MORE
  • Lloyd Buxton
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1People use mobile to "pre-shop" and research products. 2Over 1/3 of online sales come from mobile devices. 3Retailers need a clear sales strategy including mobile.
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Retail Horizons: Will we need physical stores in the future? retail Sales The mall is outdated Alisha Bhagat From the Editor's Desk
Jan 06

Retail

Sale now on.
The mall is outdated

Retail Horizons: Will we need physical stores in the future?
The future looks promising for online retail. Technological advances will continue to make mobile payments more widespread and simpler, delivery more efficient and supply chains more transparent. Online giants,... MORE
  • Alisha Bhagat
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Traditional storefronts trying to integrate digital. 2In-store experience has to be exceptional to compete. 3Stores with memorable product design may fare better.
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Retail Horizons: How does time poverty shape U.S. shopping? retail Sales The most convenient method wins Adam Siegel From the Editor's Desk
Jan 06

Retail

Yellow clock set to 7:50.
The most convenient method wins

Retail Horizons: How does time poverty shape U.S. shopping?
Think about your typical week. Monday through Friday, wake up, tap your snooze button, roll out of bed, you’re already late. Shower, whip up breakfast and lunch, sail out... MORE
  • Adam Siegel
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1With less disposable time, shoppers go online. 2Online shopping reduces carbon footprint. 3Even still, brick and mortar shopping has allure.
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‘Touchfoil tech will change the way we shop’ retail Sales Shop windows to become smart devices Dominic Sacco From the Editor's Desk
Jan 06

Retail

Girl touching large outdoor touchscreen.
Shop windows to become smart devices

‘Touchfoil tech will change the way we shop’
A new type of touch-screen technology – Touchfoil – will ‘change the face of the High Street’ according to distributor Midwich. Touchfoil is a clear, large format projected ‘capacitance... MORE
  • Dominic Sacco
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Touch-screen windows bring hi-tech to physical stores. 2Interface allows stores to be accessible 24/7. 3New technology "will change the way we shop – forever.”
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Mobile Shopping Reaches “Tipping Point” in UK retail Sales 50% online shopping from mobile Staff Writer From the Editor's Desk
Jan 06

Retail

Sales-Customer Response thermometer with mercury bursting through the glass
50% online shopping from mobile

Mobile Shopping Reaches “Tipping Point” in UK
Over the past couple of years, we’ve seen an inexorable rise in the use of mobile devices for commerce, including price comparisons, stock checking, product feature research, and actually... MORE
  • Staff Writer
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Rapid increase--up to 52% from just 3% in 2010! 2No turning back now from the trend of mobile shopping. 3Smartphone is the fastest growing sales channel.
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E-commerce vs Traditional Retail: Friends, Enemies or “Frenemies” retail Sales Shopping has forever changed Elli St. George-Godfrey From the Editor's Desk
Jan 02

Retail

U.S. $20 bill with two credit cards.
Shopping has forever changed

E-commerce vs Traditional Retail: Friends, Enemies or “Frenemies”
This chat idea stemmed from a couple of blog posts about e-commerce (and its sibling “m-commerce” for mobile/smart phone/tablet commerce) and the effects on retail and bricks-and-mortar or traditional... MORE
  • Elli St. George-Godfrey
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Retailers, both online and off, must adapt new methods. 2The one thing online sales lacks is personal touch. 3Gaining a new customer=21x the cost of keeping one.
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