How To Start & Grow Your Business

7 Resources For “How To Create or Update a Business Website”

Asher Fergusson
Aug 7th, 2015

Marketing Strategy

Internet Computer and multimedia sharing/internet open virtual door to worldwide information sharing Photo Credit: nmedia Depositphoto.com

Creating or updating your small business website can take as little as 1 day to complete.

Best of all:

You no longer have to know a SINGLE LINE OF CODE.

Instead:

There are now a smorgasbord of excellent options available. From free website builders such as Weebly.com, to fully custom, mobile-friendly, self-hosted websites that cost over $10,000.

Below you’ll find a list of our recommended options with descriptions for each.

1) Weebly

Weebly offers simple websites and hosting for free. They have many templates to choose from and have “drag-and-drop” functionality. To use your own unique domain name and remove Weebly branding they have a package that starts at $4/month. They also offer basic ecommerce solutions.

Pros: Very affordable, extremely easy to use, 100’s of themes to choose from.
Cons: Not very customizable, designs may not be professional enough for your needs, not very SEO friendly.

weebly

2) Squarespace

Squarespace is more professional than Weebly with better designs and more features. They have a range of quality templates to choose from, offer good ecommerce solutions and are mobile friendly. Their professional package starts at $16/month including hosting and custom domain name.

Pros: Beautiful & professional designs, quite customizable, mobile friendly.
Cons: Their design interface can be a bit challenging to work with for newbies, you’re locked into their built in functionality.

squarespace

3) Organic Themes

Organic Themes is one of the best premium WordPress theme provider out there. WordPress offers a free, open source, content management system which is the most popular in the world. You will need to separately buy your domain name and website hosting (we recommend WPengine). Then you can select from a number of highly customizable templates for all kinds of things like: restaurants, business, music and blogging.

Pros: High quality themes with great customer support and reasonable fees.
Cons: Requires you to have your own domain, web host and WordPress installation.

organicthemes

4) Themeforest

Themeforest is a marketplace for 1000’s of WordPress themes from as little as $3. Themeforest has many different designs for every industry.

Pros: Endless beautiful designs to choose from world class WordPress developers.
Cons: Some of the cheaper themes are low quality and can have bad support so be sure to check the user ratings of each theme before purchasing. Also requires your domain & host.

themeforest

5) Woothemes

Woothemes is another WordPress theme website that specializes in ecommerce. They make it easy for small businesses to setup a self-owned and hosted web shop. They also have a number of beautiful themes to choose from.

Pros: Best WordPress ecommerce platform, customizable designs, good support.
Cons: Can be challenging to integrate with third-party CRMs, limited choices with designs, need your own secure web hosting provider.

woothemes

6) Shopify

Shopify is an ecommerce exclusive platform that enables you “to sell everywhere”. This is possible because they not only help you create a beautiful ecommerce website but also offer POS (Point-of-Sale) software that connects to your in-store iPad. For retail stores with both a physical and web address, Shopify is a great option.

Pros: All-in-one solution, built-in fast and secure web-hosting, great support, many out-of-the-box beautiful designs to choose from. POS integration — this is big.
Cons: Content marketing can be challenging when compared to the abilities of WordPress. Tweaking designs can be difficult for beginners. You’re locked in and if you want to move platforms in the future it can be quite messy.

shopify

7) Professionally designed and built website

The last option you have is to do everything fully custom. This would mean hiring a web designer and developer to build you exactly the website of your dreams. We went this route for creating bizhumm.com and built the site upon the WordPress platform. There are many different ways to go about this and working with someone locally is usually the best so that you can meet in person.

Pros: Fully customizable, unique design and functionality is possible.
Cons: Expensive (starting at a few thousand dollars), can be difficult to get the exact design and functionality you want. Requires custom web hosting which you have to manage if something goes wrong. At bizHUMM we use WPengine who expertly handle all the technical side of our website so we don’t have to worry.

Obviously there is a lot to consider when choosing how to build your own customized website. We recommend WordPress as the general, all-round best choice for creating a professional, fully-owned, aesthetically pleasing website.

What’s the bottom line?

Start simple. If you are launching a new venture or building your first website for your existing company you can begin with an easy, affordable solution such as Weebly or Squarespace. Learn about your needs and then you can always custom build your website 1-2 years down the road.

About the Author

Asher Fergusson

Asher has a Master's in Business Administration (MBA) degree and was the CEO of his own startup Internet marketing business for 6 years before selling it in 2014. He specializes in fields such as Search Engine Optimization and Facebook Advertising where he's helped countless small businesses successfully compete with large corporations. He is now the full-time CMO at bizHUMM sharing all his knowledge of how to start and grow small businesses in the most powerful and cost effective ways.