How To Start & Grow Your Business

Picking an Email Name: Personal vs Generic

Danielle Keister
Jan 9th, 2015
  • Estimated reading time: 2 min read
  • Hummy's

    1Your name makes the email address personable. 2"Who wants to shake hands with a robot after all? " 3Make it easy for your prospects to look you up.
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Email Marketing

Shaking hands with robot.

When choosing between your name (e.g. or or something generic (e.g., or, go with your name.

First, it’s more personable.

People do business with people. An email address with your name will create far more personal connection and rapport than something generic.

Those sending a message will feel more warm and fuzzy about you because they know they are reaching a real, live human being with name, not a cold, nameless, faceless entity.

Who wants to shake hands with a robot after all? (Wait, nerds, don’t answer that, lol.)

Second, generic emails are spam triggers. Many spam filtering algorithms see these as being sent by robots and and will often sort them into the spam/junk mail folder.

If you want to make sure your message gets through while also nurturing personal connections with your prospects and clients, use your name.

And since we’re on the topic, always use an email on your own domain.

Burner account emails (i.e., Hotmail, Yahoo, Gmail) do nothing to help market your business.

For example, let’s say a contact refers your email to a potential client. Without your domain name on there, they have no clue what your website is where they may want to go find out more about your first.

In this day and age, a service or provider without a website is one that gets dismissed out of hand. They may or may not try to Google your name to see if something comes up.

On the other hand, they may not, especially when they have another service provider’s email on their own domain where they can instantly see where to go to learn more.

Make it easier for your prospects, because you never know when, where or how they might learn of you simply because they came across your email address.

This article was written by Danielle Keister and published on The Administrative Consultants.

Danielle Keister helps women in the administrative support profession as an industry mentor and founder of the Administrative Consultants Association.

The Administrative Consultants Association is an online professional community and resource center for independent professionals who specialize specifically in the business and art of administrative support.