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NYC Startup Records Foot Traffic

From the Editor's Desk
Jan 22nd, 2015
  • Estimated reading time: 1 min read
  • Hummy's
    Highlights

    1Measuring pedestrian traffic in real-time. 2Analyzing population, income and habits. 3"Company has more than 700 viable applications."
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Abstract Image of Business People Walking on the Street Photo Credit: Rawpixel Bigstock.com

At this point it’s safe to assume that any time you leave your house, your movements are being recorded on camera, from parking lots, stores, gas stations, etc.

Jason Fell in his article on Entrepreneur.com explains that in addition to the surveillance cameras that we know about, there are now makeshift cameras we can’t see tracking our movements. Placemeter is a startup company that records foot traffic in New York City from smart phones attached by residents to their apartment windows with suction cups.

The purpose of recording the pedestrians’ movements is to provide data to consumers, kind of like a traffic cam.

For anyone who has struggled with long lines and unending wait times by going to the grocery store at the wrong time in a big city, this could be highly valuable information.

The company behind the potentially invasive monitoring insists that no pedestrians are identified through their video streaming. The surveillance does identify the destinations you may wish to visit, however, and measures how many people are going in and out.

Fell says that this is only the beginning. “A [Placemeter] representative pointed out that the company has more than 700 ‘viable applications.’ Beyond NYC, Placemeter aims to expand to other cities in the U.S. and abroad.”

To read the original article in its entirety, please visit Entrepreneur.com.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: editor@bizhumm.com