How To Start & Grow Your Business

Tips for Improving Small Business Lead Generation

From the Editor's Desk
Jan 15th, 2015
  • Estimated reading time: 1 min read
  • Hummy's
    Highlights

    1Leverage referrals and reviews. 2Manage relationships with a great CRM. 3Have systems in place to serve an influx of prospects.
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Lead Generation

Orca Whale Photo Credit: Tatiana Ivkovich Shutterstock

Every new small business at some point goes through a rut where you generate just enough leads to keep you busy but not quite enough to expand. An article by Stuart Leung published in Forbes.com summarizes the familiar scenario nicely.

When your business is just starting out, or if you rely on local consumers to make ends meet, it can be difficult to gather the necessary leads to grow into something larger,” Leung writes.

The article, titled “SMB Lead Generation: 8 Ways To Better Generate Leads As A Small Business” lists eight ways you can start to attract the “big fish” customers needed to get to the next level.

Firstly, move beyond paid advertising, and shift emphasis on your content marketing strategy, including full participation in social media, and making the most out of your company’s website.

Increase the number of landing pages on your site. Businesses with 31 to 40 landing pages get on average seven times more leads than those with only 1 to 5 landing pages, so more landing pages means more leads,” he says.

The other suggestions from Leung include:

• Building strategic relationships with your competitors
• Keeping your happy customers close and getting referrals and reviews from them
• Utilizing the best Customer Relationship Management (CRM) practices
• Establishing your reputation as an expert
• Being prepared to service a larger volume of leads and/or larger accounts
• Always putting yourself in the customer’s shoes when making decisions

To read the original article in its entirety, please visit Forbes.com.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: editor@bizhumm.com