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Writing Consistent Content for Your Business Blog

Oct 28

Writing

Direction for Success/Man walks into sunset
Blog writing takes a lot of hard work and dedication. As a startup business, it’s recommended to get your blog started by outsourcing through a content development agency. The main reason... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Use mind maps to plan posts. 2Get inspiration from current events. 3It doesn't have to be complex, as long as it's useful.
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Editing is the Missing Link to Successful Content Marketing writing Marketing Weed out the sales pitch From the Editor's Desk
Oct 14

Writing

Marketing-Spiral staircase
Weed out the sales pitch

Editing is the Missing Link to Successful Content Marketing
With the overload of advertising that the average person is exposed to each day, everyone has become expert at ignoring or avoiding the ads that compete for their attention.... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Offering excellent content is good marketing in itself. 270% of the 27 mil. new online content items go unread daily. 3Use editorial standards to ensure consistent quality.
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How To Write a Content Strategy That Works writing Marketing Do you have a content strategy? Melissa Lafsky From the Editor's Desk
Aug 14

Writing

People working on computers.
Do you have a content strategy?

How To Write a Content Strategy That Works
Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the Internet. But... MORE
  • Melissa Lafsky
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Writing to combine your expertise with market demand. 2Create good content and a good plan for publishing it. 3Fill up your content calendar 6 months ahead.
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Writing Shouldn’t Be Painful: 5 Ways to Channel Your Inner Shakespeare writing Marketing A vital skill for success Kevin Daum From the Editor's Desk
May 04

Writing

Golden autumn path in forest with green bench
A vital skill for success

Writing Shouldn’t Be Painful: 5 Ways to Channel Your Inner Shakespeare
Writing is an essential business skill. To be good at it, thinking clearly and speaking naturally and are all you need.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1It gets easier the more you do it. 2Write how you speak; don't try to sound like a writer. 3Keep the intended takeaway in mind when you start.
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7 Copywriting Formulas to Support Online Sales writing Marketing Recipe for successful sales copy Helen Nesterenko From the Editor's Desk
Jan 27

Writing

Marketing-Online Marketing Concept
Recipe for successful sales copy

7 Copywriting Formulas to Support Online Sales
For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all... MORE
  • Helen Nesterenko
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Learn the formula of the best copywriting pros. 2First, get people to read your content. 3Always show what is in it for them.
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8 Ways To Ruin Your Branded Content writing Marketing Be real Richard von Weber-Hahnsberg From the Editor's Desk
Jan 20

Writing

Marketing-Content is king concept in word tag cloud
Be real

8 Ways To Ruin Your Branded Content
Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored internet industry norms 41... MORE
  • Richard von Weber-Hahnsberg
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1"Self-flattery is marketing suicide." 2"Save the sales lingo for e-mail marketing." 3"Content takes commitment."
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3 Tools to Help You Fall Madly In Love With Content Marketing writing Marketing You can do it Ellen Gipko From the Editor's Desk
Jan 13

Writing

Family try to encircle giant sequoia
You can do it

3 Tools to Help You Fall Madly In Love With Content Marketing
Your business needs a content marketing strategy. If you’re not quite there yet, you should, at the very least, have an onsite blog. Companies that write onsite blogs get... MORE
  • Ellen Gipko
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Repeat each keyword naturally, no more than 1.5%. 2Portent’s Idea Generator helps you brainstorm an angle. 3Post on social media while developing content strategy.
  • Must login to save
Content Marketing: Can Long-Form Work for Your Company Blog? writing Marketing Readers crave meatier posts Savannah Flynn From the Editor's Desk
Jan 13

Writing

Back view of confident businesswoman
Readers crave meatier posts

Content Marketing: Can Long-Form Work for Your Company Blog?
A lot of companies publish short-form content on their company blogs for a variety of reasons. There’s the assumption that people won’t take the time to read long content... MORE
  • Savannah Flynn
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Long-form content ranges between 1,200 to 2,000 words. 2Pick topics with rich soil for long-form writing. 3Greater chance to use keywords, plus Google likes it.
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Content Marketers: It’s Time to Find a new Blogging Trend writing Marketing 1 thing to stop doing Erin Robbins O’Brien From the Editor's Desk
Jan 08

Writing

Management-Businessman looking to the future
1 thing to stop doing

Content Marketers: It’s Time to Find a new Blogging Trend
10 Ways to Create Better Content. The Top 3 Things That Will Drive Traffic to Your Site. Here’s one thing that makes me want to gag – the overuse... MORE
  • Erin Robbins O’Brien
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Have you been overusing "listicles"? 2"Stop resorting to lists and start writing..." 3The next big trend is visuals and video.
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You are Better When You are Creating writing Marketing Make time to dig deep Todd Schnick From the Editor's Desk
Jan 08

Writing

Leadership-Orchestra conductor hands baton
Make time to dig deep

You are Better When You are Creating
I often think my clients believe I am totally nuts. I spend half of my coaching calls pushing them to create. Create content and get it out to the... MORE
  • Todd Schnick
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Creativity forces you to synthesize what you know. 2Verbalizing your message educates your market. 3Selling is all about stories, so tell them well.
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