Small Business Marketing—3 Keys to Success
As a business owner you’re likely to focus heavily on production, sales, customer service and making sure your colleagues and partners are productive and happy. But even turning out... MORE
How to Establish Your Business Blog as an Authority in Your Industry
Is your blog an asset to your business? Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a... MORE
Why Your Competitors’ Content Matters
Every good business strategy incorporates regularly scheduled data gathering on competitors and potential market threats. Information on your competitors’ latest product changes, position in the market and current approach... MORE
3 Demographics Trends to Watch
Big city revival. Redefining the word “minority.” Millennial immobility. Leading demographer William Frey shared three important trends of our time with the National Journal. 3 demographic trends to watch:... MORE
Make Things Worth Talking About: An Interview with Seth Godin
The modern consumer is bombarded with hundreds of ads each day. From TV, desktop, mobile devices, billboards, inside a taxi, to even at the gas pump, brands are constantly finding... MORE
A Peek at the Latest “Uber”: Flower Delivery
The tipping point has been reached and there’s now an Uber for everything. But what does it mean when a startup says they’re the Uber of their industry? An... MORE
5 Universal Tactics to help Increase Conversions
Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources,... MORE
What Marketers Should Know about the ‘Longevity Economy’
About a year from now, the portion of the U.S. population over the age of 65 will out-number people under the age of 15 for the first time ever.... MORE
Which Millennial News Sites are Really Attracting Millennials?
There has been a rash of new startups based on the belief that millennials — that holy grail 18-34 demographic — are disaffected by the traditional news media. Surely,... MORE
3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy
Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers.... MORE