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Small Business Marketing—3 Keys to Success strategy Marketing With relevant examples Toke Kruse From the Editor's Desk
Feb 16

Marketing Strategy

Magic formula for success/Water Drop
With relevant examples

Small Business Marketing—3 Keys to Success
As a business owner you’re likely to focus heavily on production, sales, customer service and making sure your colleagues and partners are productive and happy. But even turning out... MORE
  • Toke Kruse
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Word of mouth is the best advertising. 2You get what you pay for. 3Constantly measure results.
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How to Establish Your Business Blog as an Authority in Your Industry strategy Marketing Become a trusted voice Seb Atkinson From the Editor's Desk
Feb 06

Marketing Strategy

Businessman reads report with colorful charts graphs behind him
Become a trusted voice

How to Establish Your Business Blog as an Authority in Your Industry
Is your blog an asset to your business? Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a... MORE
  • Seb Atkinson
  • Estimated reading time: 6 min read

  • Hummy's
    Highlights

    1Building credibility offline will help build it online. 2Reference actual case studies in your posts. 3Always fulfill the promise to your reader.
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Why Your Competitors’ Content Matters strategy Marketing How rivals can improve your content. Jarred From the Editor's Desk
Jan 28

Marketing Strategy

Marketing-Businessman drawing business marketing concepts with chalk
How rivals can improve your content.

Why Your Competitors’ Content Matters
Every good business strategy incorporates regularly scheduled data gathering on competitors and potential market threats. Information on your competitors’ latest product changes, position in the market and current approach... MORE
  • Jarred
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Pick a few market leaders and study their strategies. 2Build onto their ideas instead of repeating them. 3Partner with them and they'll promote you.
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3 Demographics Trends to Watch strategy Marketing A demographer shares 3 trends William Frey From the Editor's Desk
Jan 27

Marketing Strategy

African American mother and little daughter shopping for clothes
A demographer shares 3 trends

3 Demographics Trends to Watch
Big city revival. Redefining the word “minority.” Millennial immobility. Leading demographer William Frey shared three important trends of our time with the National Journal.  3 demographic trends to watch:... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1The millennial generation tends to stick close to home. 2Large cities are growing faster than their suburbs. 3Minority children represent a majority of U.S. births.
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Make Things Worth Talking About: An Interview with Seth Godin strategy Marketing How to engage the consumer From the Editor's Desk
Jan 26

Marketing Strategy

Marketing-Marketing concept torn newspaper headlines reading marketing, strategy, branding, advertising
How to engage the consumer

Make Things Worth Talking About: An Interview with Seth Godin
The modern consumer is bombarded with hundreds of ads each day. From TV, desktop, mobile devices, billboards, inside a taxi, to even at the gas pump, brands are constantly finding... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Mass marketing is over, Godin says. 2Marketing includes product development. 3Word of mouth is better than paid advertising.
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A Peek at the Latest “Uber”: Flower Delivery strategy Marketing A good concept blossoms From the Editor's Desk
Jan 22

Marketing Strategy

Marketing-Vietnamese woman with two huge baskets of flowers
A good concept blossoms

A Peek at the Latest “Uber”: Flower Delivery
The tipping point has been reached and there’s now an Uber for everything. But what does it mean when a startup says they’re the Uber of their industry? An... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1"BloomThat, an Uber for flowers." 2These types of services are primed to grow. 3On-demand startups are changing the lifestyles of some consumers.
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5 Universal Tactics to help Increase Conversions strategy Marketing Things that make a difference Sean Cook From the Editor's Desk
Jan 16

Marketing Strategy

Leadership-hand holding test tube
Things that make a difference

5 Universal Tactics to help Increase Conversions
Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources,... MORE
  • Sean Cook
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Make searching easy with predictive features. 2Discover faults by analyzing the most searched terms. 3Implement a ratings and reviews feature.
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What Marketers Should Know about the ‘Longevity Economy’ strategy Marketing An often overlooked segment Scott Collins From the Editor's Desk
Jan 16

Marketing Strategy

Group of baby boomers on vacation.
An often overlooked segment

What Marketers Should Know about the ‘Longevity Economy’
About a year from now, the portion of the U.S. population over the age of 65 will out-number people under the age of 15 for the first time ever.... MORE
  • Scott Collins
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1The demographic over 50 has the most disposable income. 2They're done raising kids, with many new choices. 3These consumers are more tech-savvy than they get credit for.
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Which Millennial News Sites are Really Attracting Millennials? strategy Marketing Reaching the "holy grail 18-34 demographic" Lucia Moses From the Editor's Desk
Jan 16

Marketing Strategy

Personal-Vintage photo of young woman relaxing with her dog at the lake in sunset
Reaching the "holy grail 18-34 demographic"

Which Millennial News Sites are Really Attracting Millennials?
There has been a rash of new startups based on the belief that millennials — that holy grail 18-34 demographic — are disaffected by the traditional news media. Surely,... MORE
  • Lucia Moses
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Millennials do want real news, just from other sources. 2They seek out credible authors, not strictly young ones. 36 online news sites with users mainly under 35 to try.
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3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy strategy Marketing Surprising data Catherine Fretter From the Editor's Desk
Jan 15

Marketing Strategy

Finance- coins in stacks
Surprising data

3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy
Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers.... MORE
  • Catherine Fretter
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Millennials more likely to save than spend. 2They look for quality and durability, not just fashion. 3Most nights they're at home, on mobile devices.
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