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Small Business Marketing—3 Keys to Success strategy Marketing With relevant examples Toke Kruse From the Editor's Desk
Feb 16

Marketing Strategy

Magic formula for success/Water Drop
With relevant examples

Small Business Marketing—3 Keys to Success

As a business owner you’re likely to focus heavily on production, sales, customer service and making sure your colleagues and partners are productive and happy. But even turning out... MORE
How to Establish Your Business Blog as an Authority in Your Industry strategy Marketing Become a trusted voice Seb Atkinson From the Editor's Desk
Feb 06

Marketing Strategy

Businessman reads report with colorful charts graphs behind him
Become a trusted voice

How to Establish Your Business Blog as an Authority in Your Industry

Is your blog an asset to your business? Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a... MORE
Why Your Competitors’ Content Matters strategy Marketing How rivals can improve your content. Jarred From the Editor's Desk
Jan 28

Marketing Strategy

Marketing-Businessman drawing business marketing concepts with chalk
How rivals can improve your content.

Why Your Competitors’ Content Matters

Every good business strategy incorporates regularly scheduled data gathering on competitors and potential market threats. Information on your competitors’ latest product changes, position in the market and current approach... MORE
3 Demographics Trends to Watch strategy Marketing A demographer shares 3 trends William Frey From the Editor's Desk
Jan 27

Marketing Strategy

African American mother and little daughter shopping for clothes
A demographer shares 3 trends

3 Demographics Trends to Watch

Big city revival. Redefining the word “minority.” Millennial immobility. Leading demographer William Frey shared three important trends of our time with the National Journal.  3 demographic trends to watch:... MORE
Make Things Worth Talking About: An Interview with Seth Godin strategy Marketing How to engage the consumer From the Editor's Desk
Jan 26

Marketing Strategy

Marketing-Marketing concept torn newspaper headlines reading marketing, strategy, branding, advertising
How to engage the consumer

Make Things Worth Talking About: An Interview with Seth Godin

The modern consumer is bombarded with hundreds of ads each day. From TV, desktop, mobile devices, billboards, inside a taxi, to even at the gas pump, brands are constantly finding... MORE
A Peek at the Latest “Uber”: Flower Delivery strategy Marketing A good concept blossoms From the Editor's Desk
Jan 22

Marketing Strategy

Marketing-Vietnamese woman with two huge baskets of flowers
A good concept blossoms

A Peek at the Latest “Uber”: Flower Delivery

The tipping point has been reached and there’s now an Uber for everything. But what does it mean when a startup says they’re the Uber of their industry? An... MORE
5 Universal Tactics to help Increase Conversions strategy Marketing Things that make a difference Sean Cook From the Editor's Desk
Jan 16

Marketing Strategy

Leadership-hand holding test tube
Things that make a difference

5 Universal Tactics to help Increase Conversions

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources,... MORE
What Marketers Should Know about the ‘Longevity Economy’ strategy Marketing An often overlooked segment Scott Collins From the Editor's Desk
Jan 16

Marketing Strategy

Group of baby boomers on vacation.
An often overlooked segment

What Marketers Should Know about the ‘Longevity Economy’

About a year from now, the portion of the U.S. population over the age of 65 will out-number people under the age of 15 for the first time ever.... MORE
Which Millennial News Sites are Really Attracting Millennials? strategy Marketing Reaching the "holy grail 18-34 demographic" Lucia Moses From the Editor's Desk
Jan 16

Marketing Strategy

Personal-Vintage photo of young woman relaxing with her dog at the lake in sunset
Reaching the "holy grail 18-34 demographic"

Which Millennial News Sites are Really Attracting Millennials?

There has been a rash of new startups based on the belief that millennials — that holy grail 18-34 demographic — are disaffected by the traditional news media. Surely,... MORE
3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy strategy Marketing Surprising data Catherine Fretter From the Editor's Desk
Jan 15

Marketing Strategy

Finance- coins in stacks
Surprising data

3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy

Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers.... MORE