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Is Direct Mail Effective in a High Tech World?

Aug 12

Marketing Strategy

Business people working with documents sitting at the table
As a denizen of the internet, I’ve picked up a number of tools that have made my online life considerably easier. My favorite implement of destruction is Unroll.Me. This... MORE
  • Liz Greene
  • 3 min read

  • Hummy's
    Highlights

    1Direct mail lacks an unsubscribe button. 2More people read their snail mail than their email. 3Direct mail allows for free product samples.
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Marketing Tips for Landing Page Conversions strategy Marketing Improve your percentages From the Editor's Desk
Nov 09

Marketing Strategy

Digital Marketing/Office Desk with Tools and Notes
Improve your percentages

Marketing Tips for Landing Page Conversions
Depending on who you talk to or the agency where you are working, there are hundreds of different ways you can optimize conversions on any given landing page for... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Photos with testimonials adds credibility. 2Landing pages with video perform better. 3Make sure the ad matches the landing page.
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Retargeting: Get Visitors Back to Your Site & Improve Conversion strategy Marketing What's working From the Editor's Desk
Sep 09

Marketing Strategy

Common Blue Morpho Butterfly on leaves
What's working

Retargeting: Get Visitors Back to Your Site & Improve Conversion
Warning…the following statistic may be disturbing to sensitive online marketers. According to Giselle Abramovich, Senior & Strategic Editor at CMO.com, “The average Web site conversion rate is a little... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1People generally leave a website without taking action. 2Retargeting follows visitors after they leave the site. 3Tactics result in positive effect on conversions.
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Top 4 Reasons to Upgrade Your Website strategy Marketing Time for a new look? From the Editor's Desk
Aug 11

Marketing Strategy

Abstract colored smoke on black background
Time for a new look?

Top 4 Reasons to Upgrade Your Website
Even if you’re the best at what you do, if you don’t have a decent website, your business is basically invisible. Having a weak or non-existent web presence is a... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1All websites should connect to social now. 2Good websites lend credibility. 3Stay on top of lead conversion and SEO changes.
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7 Resources For “How To Create or Update a Business Website” strategy Marketing Asher Fergusson
Aug 07

Marketing Strategy

Internet Computer and multimedia sharing/internet open virtual door to worldwide information sharing

7 Resources For “How To Create or Update a Business Website”
Creating or updating your small business website can take as little as 1 day to complete. Best of all: You no longer have to know a SINGLE LINE OF... MORE
  • Asher Fergusson
3 Tips for Planning Your Lead Generation Strategies strategy Marketing What you need to do From the Editor's Desk
Jul 28

Marketing Strategy

Chart of Aspects of Small Business made of post it notes
What you need to do

3 Tips for Planning Your Lead Generation Strategies
There are many reasons why businesses fail to generate large numbers of high quality leads. One of the main reasons is the insufficient planning of lead generation strategies. This... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Decide who receives your message. 2Decide what your message will be. 3Decide how to deliver your message.
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Commenting on Blogs in Order to Create Lead Generation strategy Marketing Why you'll want to do this From the Editor's Desk
Jul 27

Marketing Strategy

Growth/Wheat field and sky
Why you'll want to do this

Commenting on Blogs in Order to Create Lead Generation
While there are many ways to get leads for your online business, providing valid commentary on other people’s blogs can open doors to many new audiences all over the... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Add value to the original post. 2Uplift the host blog and gain exposure. 3Stay on topic.
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How to Grow Your Blog Readership strategy Marketing Want 20,000 followers? From the Editor's Desk
May 21

Marketing Strategy

Hikers on mountain at sunset
Want 20,000 followers?

How to Grow Your Blog Readership
Marketing mastermind Neil Patel shares a few free practical tips to increase your blog following. Take notes!GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1You need to collect email addresses...here's how. 2Make content extremely specific and detailed! 3Blog more frequently--as long as the posts are good.
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Landing Page vs. Home Page strategy Marketing Why you need both From the Editor's Desk
Apr 01

Marketing Strategy

Aluminum abstract silver stripe pattern
Why you need both

Landing Page vs. Home Page
So you’ve decided that your company is finally ready to get with the digital times and run a digital, direct response campaign. You’ve spent your time carefully deciding on... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Landing pages are designed to limit mobility. 2Their purpose is to convert. 3Make sure the landing page matches the ad.
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How Snail Mail Gives you the Marketing Edge strategy Marketing Make a concrete impression From the Editor's Desk
Mar 18

Marketing Strategy

Businessman Standing Holding an Umbrella
Make a concrete impression

How Snail Mail Gives you the Marketing Edge
Email communications have taken over to the point that receiving a handwritten note is something quaint and extraordinary. As the daily influx of hundreds of emails into our work and... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1A piece of physical mail gets attention and stands out. 2It's great for introducing yourself for the first time. 3Direct mail lists target demographics precisely.
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