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2015 Social Media Image Cheat Sheet + Tricks social-media Marketing Getting it right the first time Michelle Goodman From the Editor's Desk
Mar 02

Social Media

Legal-Attorney reading Legal Books
Getting it right the first time

2015 Social Media Image Cheat Sheet + Tricks

You’ve got great images to share, but visual social media platforms each have their own specs. Here’s a handy timesaving reference to help you sort it out.GO TO ARTICLE
15 LinkedIn Groups Every Entrepreneur Should Belong To social-media Marketing Networking is easier than ever Brittney Helmrich From the Editor's Desk
Feb 19

Social Media

Management-3d stainless human network and leadership as concept
Networking is easier than ever

15 LinkedIn Groups Every Entrepreneur Should Belong To

Joining Linkedin groups exposes you to thousands of your successful peers without having to step away from your desk and walk around a conference hall with a name tag. We found... GO TO ARTICLE
Why You Should Use Instagram as a Marketing Tool social-media Marketing Get to know the platform Justin Rezvani From the Editor's Desk
Feb 16

Social Media

Clarity of Vision/Clear blue lake with mountains reflecting
Get to know the platform

Why You Should Use Instagram as a Marketing Tool

Instagram is a fascinating social media platform. The uniquely visual online community is known for largely appealing to millennials over other demographic groups, and it boasts the most “humanized” content on... MORE
Are Social Media Marketers Doing it Wrong? social-media Marketing Good marketing is still about content! Kevin Allen From the Editor's Desk
Jan 28

Social Media

Marketing-hand writing product rating stars on chalkboard
Good marketing is still about content!

Are Social Media Marketers Doing it Wrong?

Is social media marketing as we know it dead? That’s the stance that Jeff Fromm, known widely as “the Millennial Marketing Guy,” is taking, in a manner of speaking.... MORE
Brandjacking on Social Media and Beyond social-media Marketing A conversation about managing risk Greg Mancusi-Ungaro From the Editor's Desk
Jan 21

Social Media

Man with a backpack ready to walk a long road
A conversation about managing risk

Brandjacking on Social Media and Beyond

Recruit employees on LinkedIn. Respond to customer queries on Twitter. Promote marketing initiatives on Facebook. These are tactics that brands execute day in and day out. We have become... MORE
You Don’t Own Me—Is it Employer or Employee Social Media Content? social-media Marketing Setting the record straight Olga Savage From the Editor's Desk
Jan 21

Social Media

Legal-Lawyer Writing
Setting the record straight

You Don’t Own Me—Is it Employer or Employee Social Media Content?

Many employers have implemented employment contracts and policies that specifically provide that the employer owns all developments, technological or otherwise, by employees during their employment. But what happens when... MORE
3 Simple Ways To Profit From Your Blog social-media Marketing Liesha Petrovich From the Editor's Desk
Jan 19

Social Media

Blog with cash behind it.

3 Simple Ways To Profit From Your Blog

We’ve all been told we should be writing a blog. You’ll get some leads, maybe new customers, and it will help build your brand. Those are all great reasons... MORE
Ignore Bad Social Media Advice social-media Marketing Some of the worst tips Team Caffeine From the Editor's Desk
Jan 16

Social Media

Sales-Young woman on bench closes eyes with palms
Some of the worst tips

Ignore Bad Social Media Advice

There’s plenty of advice out there about social media. Some of it is brilliant. Some of it’s meh… okay. And some of it is downright awful. If you ever... MORE
Which Social Media Platform is Right For Your Business? social-media Marketing Pros and cons of them all Samuel King From the Editor's Desk
Jan 16

Social Media

Varied Pastel Chalks with Social Media Icons
Pros and cons of them all

Which Social Media Platform is Right For Your Business?

Once you get your business online it can seem a little daunting to get started in social media. A popular question business owners ask is, “Which social media platforms... MORE
How (and Why) to Make Pinterest for Business Work for You social-media Marketing A wise and fun investment Lauren Wilson From the Editor's Desk
Jan 16

Social Media

Social Media Apps Closeup
A wise and fun investment

How (and Why) to Make Pinterest for Business Work for You

Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out... MORE