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7 Reasons Why You Should Hire a Social Media Manager

Mar 30

Social Media

Step up and be heard/Empty stage before concert
You’ve heard it before. It’s no longer acceptable for small businesses to forego activity on social media. But chances are, as a business owner with a vast array of... MORE
  • Katie Alteri
  • 6 min read

  • Hummy's
    Highlights

    1Interact daily with customers through social media 2Refine your brand experience 3Connect with new customers
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CMOs Fail to Go Beyond Brand Awareness on LinkedIn social-media Marketing There is no predictive marketing Kristina Jaramillo
Apr 01

Social Media

Social media Networking/hand pressing social media icon on blue background with world map
There is no predictive marketing

CMOs Fail to Go Beyond Brand Awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate... MORE
  • Kristina Jaramillo
  • 5 min read

  • Hummy's
    Highlights

    1Reaching Prospects with Their Content - Not Engaging 2Click-Through Rates and Leads 3Using LinkedIn For Brand Building
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How to Get More Views on YouTube in 8 Simple, Quick and FREE Steps social-media Marketing An easy guide Asher Fergusson
Oct 01

Social Media

youtube views
An easy guide

How to Get More Views on YouTube in 8 Simple, Quick and FREE Steps
The difference between just uploading a video on YouTube, and uploading a video on YouTube that gets LOTS OF VIEWS, can actually be pretty small. What’s surprising is that... MORE
  • Asher Fergusson
  • 4 min read

  • Hummy's
    Highlights

    1Youtube is still growing like wildfire. 2Accompanying text, not video quality, brings views. 3Promote like crazy the first week while it's fresh.
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Avoid these Common Mistakes of Social Media Rookies social-media Marketing Social customer service is no joke Natalia Angulo From the Editor's Desk
Sep 30

Social Media

Social Media Keys on Keyboard
Social customer service is no joke

Avoid these Common Mistakes of Social Media Rookies
It’s easy to make mistakes when you’re just getting started on social media because the rules for appropriate behavior online are a little different from those that apply when conducting... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Social media has both risks and rewards. 2It can either satisfy your customers or alienate them. 3Either get both feet in or nothing at all.
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17 Ways to Master Linkedin’s New Publishing Platform social-media Marketing Your content, showcased on Linkedin. Deborah Shane From the Editor's Desk
Sep 24

Social Media

Mobile Computing with apps on laptop
Your content, showcased on Linkedin.

17 Ways to Master Linkedin’s New Publishing Platform
How LinkedIn’s new publishing platform can help build your brand: When LinkedIn launched as a professional social community in 2003, it claimed a place in the social space that... MORE
  • Deborah Shane
  • 6 min read

  • Hummy's
    Highlights

    125K "influencers" on Linkedin already use it. 2Soon all users can access the content platform. 3Learn the new way Linkedin can get your message out.
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Have a Great Social Media Strategy for your Startup social-media Marketing The science of being human online From the Editor's Desk
Jul 20

Social Media

Social media icons /45 most popular social media and network buttons
The science of being human online

Have a Great Social Media Strategy for your Startup
Social media has become the number one activity on the web today. It has become a no-brainer for every business to harness the power of social media. Now, the question... MORE
  • From the Editor's Desk
  • 5 min read

  • Hummy's
    Highlights

    1Set clear objectives for accurate ROI. 2Don't be misled by vanity metrics. 3Marketing strategy should inform what you post.
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11 Social Media Resources For Growing Your Business social-media Marketing Asher Fergusson
May 20

Social Media

Popular social media website logos on computer monitor screen.

11 Social Media Resources For Growing Your Business
With the advent of sites like Facebook, YouTube, Twitter, LinkedIn, Instagram and Pinterest, social media has become BIG BUSINESS. And, the fact is: People now check social networks more... MORE
  • Asher Fergusson
Key Times for Social Media Posts social-media Marketing Best practices for post scheduling From the Editor's Desk
Mar 31

Social Media

Social Media Icons on Keyboard
Best practices for post scheduling

Key Times for Social Media Posts
Planning and executing various strategies for posting on different social mediums takes a lot of time management and effort. Marketers owe a debt of thanks to people who’ve relentlessly tested methods... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Facebook is a go-to for the afternoon slump. 2B2B tweets are shared during working hours primarily. 3Pinterest is most active nights and Saturdays.
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Ways to Build Trust with Social Media social-media Marketing Business relationships built on trust Nicole Tarkoff From the Editor's Desk
Mar 17

Social Media

Green men shaking hands.
Business relationships built on trust

Ways to Build Trust with Social Media
Some companies make the mistake of pushing messages across on social media but failing to listen. If done right, a conversation on social media can build valuable relationships with your customers.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Act like a human online, not a soulless robot. 2Social media is a give and take, so engage fully. 3Consistency is key, so plan on a sustained effort.
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Build Your Social Media Conversations social-media Marketing "Likes" are not enough Josh Cook From the Editor's Desk
Mar 06

Social Media

Communication in mobile and internet networks on laptop
"Likes" are not enough

Build Your Social Media Conversations
Leveraging social media takes a lot more than collecting “likes.” Get users engaged by creating the opportunity for genuine interactions.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Social media is for building relationships. 2Each social media platform has user niches. 3"You're a human, act like one."
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