As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be... MORE
Entrepreneurs: Don’t Make These PR Mistakes
Entrepreneurs need to know how to deal with the media in order to succeed in their public relations efforts. A recent article by Brittany Walters-Bearden, Public Relations Specialist at Large PR, sheds light... MORE
4 Ways Startups Can Build Relationships With Reporters
Earned media should be one of your main marketing goals, but you can’t get it without building relationships with the press.GO TO ARTICLE
How to Respond to a Negative News Story About Your Company
No company, however popular, is immune from bad press. When you respond, don’t shoot yourself in the foot.GO TO ARTICLE
Why PR Needs to Join the Content Marketing Mix
Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem.... MORE
When a Reporter Writes a Negative Story about You
What should you do if a reporter writes a negative article about your company? Should you just freeze him or her out? Brad Philips, from PR Daily, says you... MORE
Should Small Businesses Handle Their Own PR?
In a guest post last week, Sarah Rose reminded us that freshly launched startups don’t necessarily need PR assistance…yet. A New York Times story from earlier this week makes... MORE
What’s The Difference Between PR and Advertising?
They used to say ‘advertising is what you pay for, and publicity is what you pray for’, which I find often makes a lot of sense to non-marketing folk,... MORE
Public Relations Measurement is Evolving
The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders... MORE
The Booming Field of Public Relations
Interesting data from Pew Research’s The Growing Pay Gap Between Journalism and Public Relations shows that the PR field is booming even while the total number of reporters in... MORE