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Create Sticky Customers Through Emotional Bonds

Mar 02

Public Relations

Startups-owner of a cafe showing open sign
As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be... MORE
  • Jesse Torres
  • 3 min read

  • Hummy's
    Highlights

    1Make the customer a priority 2Get close, interact and listen 3Develop the company's personality
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Entrepreneurs: Don’t Make These PR Mistakes public-relations Marketing Learn to work well with the media From the Editor's Desk
Sep 25

Public Relations

Illustration of people working together to build giant digital tablets
Learn to work well with the media

Entrepreneurs: Don’t Make These PR Mistakes
Entrepreneurs need to know how to deal with the media in order to succeed in their public relations efforts. A recent article by Brittany Walters-Bearden, Public Relations Specialist at Large PR, sheds light... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Don't burn bridges with PR professionals. 2Deliver to editors the content you promised. 3Make use of free PR training that firms often provide.
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4 Ways Startups Can Build Relationships With Reporters public-relations Marketing Make friends Colleen Kennedy From the Editor's Desk
May 11

Public Relations

Leadership-hiker offers hand to woman on mountain top
Make friends

4 Ways Startups Can Build Relationships With Reporters
Earned media should be one of your main marketing goals, but you can’t get it without building relationships with the press.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Target reporters who cover your industry. 2Offer yourself as a reference/SME. 3When you have an idea, keep the pitch short.
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How to Respond to a Negative News Story About Your Company public-relations Marketing Don't shoot yourself in the foot Brad Phillips From the Editor's Desk
Apr 21

Public Relations

Marketing-Still life of creative space of fashion blogger
Don't shoot yourself in the foot

How to Respond to a Negative News Story About Your Company
No company, however popular, is immune from bad press. When you respond, don’t shoot yourself in the foot.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Get a third party opinion as to how "negative" it is. 2Take sequential steps to calmly correct misinformation. 3Learn to work with journalists, not against them.
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Why PR Needs to Join the Content Marketing Mix public-relations Marketing Mark Yeow From the Editor's Desk
Jan 21

Public Relations

Global Partnerships and Finance

Why PR Needs to Join the Content Marketing Mix
Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem.... MORE
  • Mark Yeow
When a Reporter Writes a Negative Story about You public-relations Marketing Take calm and rational steps From the Editor's Desk
Jan 20

Public Relations

Rusty ship grounded at the beach
Take calm and rational steps

When a Reporter Writes a Negative Story about You
What should you do if a reporter writes a negative article about your company? Should you just freeze him or her out? Brad Philips, from PR Daily, says you... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Blacklisting reporters is not good strategy. 2Provide concise statements rather than "no comment." 3Social media allows you to clarify your company message.
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Should Small Businesses Handle Their Own PR? public-relations Marketing Some say yes Patrick Coffee From the Editor's Desk
Jan 16

Public Relations

Leadership-Partnering and Teamwork suspended silver balls
Some say yes

Should Small Businesses Handle Their Own PR?
In a guest post last week, Sarah Rose reminded us that freshly launched startups don’t necessarily need PR assistance…yet. A New York Times story from earlier this week makes... MORE
  • Patrick Coffee
  • 2 min read

  • Hummy's
    Highlights

    1Set website up to measure precise analytics. 2Use data to your advantage, and be willing to retool. 3Network online and enjoy the gift of cross-promotion.
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What’s The Difference Between PR and Advertising? public-relations Marketing Similarities and differences. Sharon Bannerton From the Editor's Desk
Jan 14

Public Relations

Design-3D colored pyramids
Similarities and differences.

What’s The Difference Between PR and Advertising?
They used to say ‘advertising is what you pay for, and publicity is what you pray for’, which I find often makes a lot of sense to non-marketing folk,... MORE
  • Sharon Bannerton
  • 4 min read

  • Hummy's
    Highlights

    1In a paid ad campaign, you have control. 2Genuine PR carries more credibility. 3PR agencies charge less than ad agencies.
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Public Relations Measurement is Evolving public-relations Marketing PR execs explain the shift Marianne Eisenmann From the Editor's Desk
Jan 08

Public Relations

Young businessman standing in front of sketched charts and signs on a blackboard
PR execs explain the shift

Public Relations Measurement is Evolving
The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders... MORE
  • Marianne Eisenmann
  • 3 min read

  • Hummy's
    Highlights

    1Clients now expect proof of ROI on PR efforts. 2Increased data increases complexity of PR. 3Increased PR budgets require justification.
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The Booming Field of Public Relations public-relations Marketing PR growing, often under other names Staff Writer From the Editor's Desk
Jan 06

Public Relations

HR-Diverse People Doing Team Discussion around a table
PR growing, often under other names

The Booming Field of Public Relations
Interesting data from Pew Research’s The Growing Pay Gap Between Journalism and Public Relations shows that the PR field is booming even while the total number of reporters in... MORE
  • Staff Writer
  • 1 min read

  • Hummy's
    Highlights

    1PR is booming due to a track record of online success. 2Content marketing shifts focus from ads to PR. 3Number of reporters declines as PR pros increase.
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