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How Proximity Marketing Can Help Your Small Business

Sep 28

Mobile

Red Bike Public Transportation
The average consumer is bombarded with thousands of advertising messages on a daily basis. To cut through the noise, Alex Romanov, CEO of iSIGN Media says, “In a fast-paced world, the... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Location-based marketing tracks shopping behavior. 2Intel on consumers helps personalize your approach. 3Shoppers are more likely to buy.
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Mobile Marketing to Increase Spending Among 12 Vertical Markets mobile Marketing Money "pouring into" mobile The Mobile Marketer From the Editor's Desk
Jun 21

Mobile

Money "pouring into" mobile

Mobile Marketing to Increase Spending Among 12 Vertical Markets
According to a recent report from Millenial Media, spending on mobile marketing among 12 major vertical markets has risen steadily over the past few years. Actually, the money hasn’t... MORE
  • The Mobile Marketer
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Spending on mobile marketing expands across industries. 2Video has been added to 64% of mobile campaigns. 3Top industry to increase spending was govt. services.
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Automation vs. Innovation: The Matchup that Shouldn’t Exist in Mobile Advertising mobile Marketing Forward thinking Ari Brandt From the Editor's Desk
Apr 01

Mobile

Marketing-social media icons on smartphone
Forward thinking

Automation vs. Innovation: The Matchup that Shouldn’t Exist in Mobile Advertising
Marketing as a whole hasn’t done a good enough job at keeping pace with the rapid changes in technology. Here’s where marketing techniques have fallen behind.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Marketing should be advancing in step with technology. 2Mobile ads already better but could be much more. 3Data on the user experience needs to be measured.
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App Makes Instagram Selling Easy mobile Marketing Instant gratification Sara Angeles From the Editor's Desk
Mar 23

Mobile

Hands on mobile phone
Instant gratification

App Makes Instagram Selling Easy
Selling on Instagram is getting more streamlined for small businesses. This article features Like2Buy, a new app that connects Instagram with online sales.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Like2Buy links Instagram posts to online store. 2App offers shoppers efficient, time-saving shopping. 3Monetizing Instagram is easier for businesses now.
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Three Steps to Start a Mobile Coupon Strategy mobile Marketing No scissors needed Brett Relander From the Editor's Desk
Feb 19

Mobile

Hands saving money in piggybank
No scissors needed

Three Steps to Start a Mobile Coupon Strategy
Are mobile coupons part of your mobile marketing strategy? They should be. Consumers love being offered a coupon at the right time and getting significant savings on the go.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Specify coupons for SMS, MMS, Web and Apps. 2Coupons should be simple and easy to use. 3Remember that you must use an opt-in list.
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How To Use Mobile in Your Online Marketing Strategy mobile Marketing The trend that can't be ignored Richard von Weber-Hahnsberg From the Editor's Desk
Jan 14

Mobile

Cell phone with social media apps
The trend that can't be ignored

How To Use Mobile in Your Online Marketing Strategy
Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become... MORE
  • Richard von Weber-Hahnsberg
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Mobile marketing the most "direct and personal". 2Not optimizing your website for mobile is a mistake. 3Enable eCommerce in your mobile app.
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LivingSocial claims trends point to big holiday season for mobile mobile Marketing Capitalize on consumer behavior Alex Samuely From the Editor's Desk
Jan 13

Mobile

Leadership-closeup of lemon slices
Capitalize on consumer behavior

LivingSocial claims trends point to big holiday season for mobile
The brand is continuing to gear towards mobile commerce after seeing 66 percent of recent traffic come from mobile devices. LivingSocial has pinpointed core trends that it expects to... MORE
  • Alex Samuely
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Scientists find smartphone notifications are addictive. 2"On weekends, mobile dominates 24 hours a day." 3LivingSocial creates demand, in addition fulfilling it.
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Mobile Marketing: it’s no Longer Optional mobile Marketing 5 strategies to go mobile From the Editor's Desk
Jan 10

Mobile

Marketing-Smartphone with application icons
5 strategies to go mobile

Mobile Marketing: it’s no Longer Optional
Mobile phone technology has influenced commerce in some pretty amazing ways. Not only does a mobile platform encourage brand interaction, easy shopping and customer sharing, it also provides volumes... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    185% of users feel a mobile site should be superior. 2"48% of emails are now opened on a mobile device." 3Most people now use two or more devices in a day.
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Mobile and Millennials: What you Need to Know mobile Marketing How to reach your customer From the Editor's Desk
Jan 05

Mobile

Golden Gate Bridge Looking upward
How to reach your customer

Mobile and Millennials: What you Need to Know
If you have a mobile startup idea or even if you simply want to create a mobile marketing campaign, you’re probably already gearing your efforts towards Millennials, 18% of... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1"Your company website needs to be mobile first." 2Millennials tend to use mobile phones later at night. 3This demographic is willing to share information.
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Mobile Marketing Will Generate $400 Billion in Sales by 2015 mobile Marketing Mobile technology is on fire Joshua Sophy From the Editor's Desk
Jan 05

Mobile

Mobile phone.
Mobile technology is on fire

Mobile Marketing Will Generate $400 Billion in Sales by 2015
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions... MORE
  • Joshua Sophy
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Mobile sales generating billions in U.S. already. 2We are entering a two year mobile growth spurt. 3Make sure your website is mobile-friendly!
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