When it comes to analyzing metrics, results are not so cut and dried. Without a clear understanding of what your KPI’s will be and how you will interpret the data, things can... GO TO ARTICLE
Facebook to Start Telling Brands Who’s Talking About What Topics
Facebook is collaborating with Datasift to make niche-based marketing efforts easier by monitoring the contents of anonymized Facebook interactions.GO TO ARTICLE
3 Steps To Incorporate Big Data Into Your Small Business
Although SMBs have been slow to adopt it, big data is more accessible than ever. Here are three ways to make use of this exciting resource.GO TO ARTICLE
The Benefits of Progressive Profiling
You have worked hard to develop content that provides value and drives conversion. Progressive profiling will take that content and turn it into path that walks leads through the... MORE
Why Phone Calls Are a Blind Spot for B2B Marketers
You’re a B2B marketer living in a data-driven world. Which type of lead do you invest marketing dollars in—inbound phone leads or inbound web leads? If you’re like most... MORE
Click-through Rates Unrelated to Mobile Advertising Performance: Study
A study of mobile display advertising has found click-through rates are often unrelated or even negatively correlated to actions signaling engagement, such as information seeking and store visits. The... MORE
Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour, we have big data!) Our leaders (companies, agencies, teams) have to... MORE
Only 37% Of Marketers Are Able To Measure Social Media ROI: How About You?
Social Media has become an integral part of online marketing these days, and companies making strategic investment in various social media channels to promote products/services. In a recent study... MORE
Is Social Media Worth Your Time and Money?
It’s Social Saturday, again. This week, I want to take you a trip back through time. All the way back to 2009, when I first joined Twitter. At the... MORE
Marketing Metrics You’re Probably Undervaluing
There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we... MORE