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Why Your Marketing Metrics Don’t Add Up

May 02

Analytics

Desk with laptop, charts and tablet
When it comes to analyzing metrics, results are not so cut and dried. Without a clear understanding of what your KPI’s will be and how you will interpret the data, things can... GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Determine KPI's ahead of launch of campaign. 2Multiple data sources provide more accuracy. 3Lenovo lowered wait time using multi-channel analytics.
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Facebook to Start Telling Brands Who’s Talking About What Topics marketing-analytics Marketing Marketers get specific information From the Editor's Desk
Mar 19

Analytics

Teamwork for challenge/River Rafting
Marketers get specific information

Facebook to Start Telling Brands Who’s Talking About What Topics
Facebook is collaborating with Datasift to make niche-based marketing efforts easier by monitoring the contents of anonymized Facebook interactions.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Topic data provides demographics of users. 2It rates the tone of the comments. 3Brand names mentioned will be recorded with the data.
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3 Steps To Incorporate Big Data Into Your Small Business marketing-analytics Marketing Big Data: How to get it and use it YEC Contributor From the Editor's Desk
Mar 04

Analytics

Finance chart display on electronic board
Big Data: How to get it and use it

3 Steps To Incorporate Big Data Into Your Small Business
Although SMBs have been slow to adopt it, big data is more accessible than ever. Here are three ways to make use of this exciting resource.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Various tools help gather your Big Data from users. 2Notice engagement patterns in the data and verify them. 3Make changes according to what you've learned.
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The Benefits of Progressive Profiling marketing-analytics Marketing Offer your leads a little handholding Ben Castelli From the Editor's Desk
Jan 29

Analytics

Marketing-clothes display in fashion store
Offer your leads a little handholding

The Benefits of Progressive Profiling
You have worked hard to develop content that provides value and drives conversion. Progressive profiling will take that content and turn it into path that walks leads through the... MORE
  • Ben Castelli
  • 4 min read

  • Hummy's
    Highlights

    1Profile your leads with an automated tool. 2Zero in on your leads most likely to convert. 3Provide value to leads, receive their valuable info.
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Why Phone Calls Are a Blind Spot for B2B Marketers marketing-analytics Marketing Factor in the phone Kyle Christensen From the Editor's Desk
Jan 14

Analytics

Customer Service-Smiling agent with colleagues
Factor in the phone

Why Phone Calls Are a Blind Spot for B2B Marketers
You’re a B2B marketer living in a data-driven world. Which type of lead do you invest marketing dollars in—inbound phone leads or inbound web leads? If you’re like most... MORE
  • Kyle Christensen
  • 2 min read

  • Hummy's
    Highlights

    1The conversion rate of calls is higher than clicks. 2Some customers prefer sealing the deal over the phone. 3Inbound calls are THE most valuable leads.
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Click-through Rates Unrelated to Mobile Advertising Performance: Study marketing-analytics Marketing How do you measure mobile ROI? Michelle Herbison From the Editor's Desk
Jan 14

Analytics

Abstract-Neon lights
How do you measure mobile ROI?

Click-through Rates Unrelated to Mobile Advertising Performance: Study
A study of mobile display advertising has found click-through rates are often unrelated or even negatively correlated to actions signaling engagement, such as information seeking and store visits. The... MORE
  • Michelle Herbison
  • 1 min read

  • Hummy's
    Highlights

    1"Marketers need to rethink what they consider success." 2In mobile, just a view can motivate an in-store visit. 3Study found lowest click rate linked to most visits.
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Every Critical Metric Should Have A BFF! marketing-analytics Marketing An intelligent look Avinash Kaushik From the Editor's Desk
Jan 12

Analytics

Marketing-Group Of Multi-Ethnic People Working On Digital Devices Around Table
An intelligent look

Every Critical Metric Should Have A BFF!
There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour, we have big data!) Our leaders (companies, agencies, teams) have to... MORE
  • Avinash Kaushik
  • 12 min read

  • Hummy's
    Highlights

    1Over-emphasis on conversions can diminish quality. 2Facebook "Likes" are not very meaningful.
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Only 37% Of Marketers Are Able To Measure Social Media ROI: How About You? marketing-analytics Marketing An infographic to help Aarzu Khan From the Editor's Desk
Jan 08

Analytics

Finance-male hand pointing at finance chart
An infographic to help

Only 37% Of Marketers Are Able To Measure Social Media ROI: How About You?
Social Media has become an integral part of online marketing these days, and companies making strategic investment in various social media channels to promote products/services. In a recent study... MORE
  • Aarzu Khan
  • 2 min read

  • Hummy's
    Highlights

    1Measuring the ROI of social media takes six steps. 294% of marketers prefer Facebook to Twitter. 3 78% of large marketers don't know their ROI.
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Is Social Media Worth Your Time and Money? marketing-analytics Marketing "How Do You Measure Social Media ROI?" Jessica Bowers From the Editor's Desk
Jan 08

Analytics

Finance-Graphs, charts, business table
"How Do You Measure Social Media ROI?"

Is Social Media Worth Your Time and Money?
It’s Social Saturday, again. This week, I want to take you a trip back through time. All the way back to 2009, when I first joined Twitter. At the... MORE
  • Jessica Bowers
  • 5 min read

  • Hummy's
    Highlights

    1Efforts are most effective when goals are set first. 2Choose the social media platform that fits your market. 3Select relevant metrics and use a tracking tool.
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Marketing Metrics You’re Probably Undervaluing marketing-analytics Marketing Going deeper than page views Celine Roque From the Editor's Desk
Jan 07

Analytics

Two young men reading on one laptop.
Going deeper than page views

Marketing Metrics You’re Probably Undervaluing
There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we... MORE
  • Celine Roque
  • 6 min read

  • Hummy's
    Highlights

    1Engaged reading time increases brand recall. 2"First 10 seconds a user spends on a page are crucial." 3Do your readers come back and how often?
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