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Entrepreneurs Should Think Like Scientists

Jan 27

Market Research

Book open.
It turns out that the same process that makes a good scientific experiment makes for a good startup. According to an article on Entrepreneur.com by Jayson DeMers, like a scientist, the... MORE
  • From the Editor's Desk
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Pose questions to explore with your research. 2Form a hypothesis and challenge your assumptions. 3Test it out, review your data and summarize.
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What is Market Research? A Definition and Overview. market-research Marketing Learn what is involved From the Editor's Desk
Nov 04

Market Research

Businesspeople Meeting at Sunset
Learn what is involved

What is Market Research? A Definition and Overview.
When you’re starting a business or just exploring ideas, certain information is vital to guide the development of your business model and to later explain it to investors. You’ll... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Form your initial question. 2Choose the research style. 3Analyze the results.
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How to Develop A Market Research Plan market-research Marketing The basis for an intelligent strategy From the Editor's Desk
Mar 12

Market Research

Birds fly at mountain top in fog
The basis for an intelligent strategy

How to Develop A Market Research Plan
Market research is the surest path to discover whether your idea is viable. These days, it’s easier than ever to get useful data, thanks to online tools.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Thorough market research saves money and time. 2Get the data you need to improve. 3Follow 5 essential steps to execute your plan.
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Investors Will Show Love to Entrepreneurs Who Do Their Homework market-research Marketing How compelling is your research? Martin Zwilling From the Editor's Desk
Mar 03

Market Research

graph
How compelling is your research?

Investors Will Show Love to Entrepreneurs Who Do Their Homework
In-depth market research will help you gain the credibility your startup needs to attract investors, and it’ll improve your business model. Here’s how to get started.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Free information resources abound. 2Justify your business plan with objective data. 3Numbers speak louder than words.
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Become a Trend Spotter by Studying Your Market market-research Marketing Learn to anticipate From the Editor's Desk
Feb 27

Market Research

Define your customer/Shoppers with parcels
Learn to anticipate

Become a Trend Spotter by Studying Your Market
For a startup, getting there first is everything. In order to bring your idea to the marketplace before others recognize the need for it, you must develop the ability to anticipate trends.... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Spotting trends is a skill that can be built. 2Become absorbed by your audience's interests. 3The best entrepreneurs spot the trends before everyone.
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NYC Startup Records Foot Traffic market-research Marketing A bird's eye view of consumer behavior From the Editor's Desk
Jan 22

Market Research

Abstract Image of Business People Walking on the Street
A bird's eye view of consumer behavior

NYC Startup Records Foot Traffic
At this point it’s safe to assume that any time you leave your house, your movements are being recorded on camera, from parking lots, stores, gas stations, etc. Jason... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Measuring pedestrian traffic in real-time. 2Analyzing population, income and habits. 3"Company has more than 700 viable applications."
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5 Tips for Choosing a Business Name market-research Marketing What's in a name? From the Editor's Desk
Jan 22

Market Research

Startups-Babies Chickens on branch
What's in a name?

5 Tips for Choosing a Business Name
Like a newborn baby, every business needs to be named, but not just any name will do. Ideally, you pick a great business name that is unique and catchy.... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Make it fun, intriguing, informative and memorable. 2Brainstorm a list of names and run it by your friends. 3Check on its viability as your website's domain name.
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How to Use Google for Market Research market-research Marketing Making market research accessible From the Editor's Desk
Jan 12

Market Research

Finger pointing on tablet, charts concept
Making market research accessible

How to Use Google for Market Research
Daunted by the prospect of doing your own market research? Google can help make it easier! We found an article on Smallbiztrends.com that lists four ways you can do your... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1"Google" your customers. 2Reach out to your tribe and ask for insights on Google +. 3Utilize the excellent surveys Google offers.
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How Market Research Can be Affordable market-research Marketing You don't need to spend much From the Editor's Desk
Jan 09

Market Research

Chalkboard with research concept
You don't need to spend much

How Market Research Can be Affordable
Many businesses launch new ideas without doing proper market research, fearing it is “incredibly expensive and time consuming,” says Meghan Keaney Anderson in her article How to Conduct Market Research... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Offer incentives for participants. 2Ask questions to discover their struggles and desires. 3Include a survey link at the bottom of your emails.
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