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Reasons Your Emails Get Rejected email-marketing Marketing Become a genius at emails (and dating) Jared Flamm From the Editor's Desk
Jan 12

Email Marketing

Become a genius at emails (and dating)

Reasons Your Emails Get Rejected

It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox... MORE
Picking an Email Name: Personal vs Generic email-marketing Marketing A slight but important distinction Danielle Keister From the Editor's Desk
Jan 09

Email Marketing

Shaking hands with robot.
A slight but important distinction

Picking an Email Name: Personal vs Generic

When choosing between your name (e.g. firstname@yourdomain.com or first.last@yourdomain.com) or something generic (e.g., admin@yourdomain.com or service@yourdomain.com), go with your name. First, it’s more personable. People do business with people.... MORE
3 Steps to get Started with Email Marketing email-marketing Marketing Creating an email list is essential Daniel Scocco From the Editor's Desk
Jan 09

Email Marketing

Marketing-Its Saturday text on small notepad next to tablet
Creating an email list is essential

3 Steps to get Started with Email Marketing

“The money is in the list.” I am sure you heard this motto before. It basically says, correctly, that an email list is one of the most profitable assets... MORE
Email Optimization: Testing Best Time of day and day of Week for Email Interaction email-marketing Marketing Send when people have time to read Hannah Morrell From the Editor's Desk
Jan 08

Email Marketing

Zadorozhnyi Viktor
Send when people have time to read

Email Optimization: Testing Best Time of day and day of Week for Email Interaction

In today’s MarketingExperiments Blog post, we’re going to explore which times of the day and days of the week people are most likely to interact with their emails —... MORE
Don’t get Deleted: Optimize your Subject Lines email-marketing Marketing A split second makes an impression Tatiana Ceresa From the Editor's Desk
Jan 08

Email Marketing

Marketing-Marketing highlighted with pink pen
A split second makes an impression

Don’t get Deleted: Optimize your Subject Lines

My typical morning consists of waking up, getting dressed, drinking some coffee, reading The Skimm, and going through my emails. I am rarely stressed before the moment I sign... MORE
Email personalization techniques email-marketing Marketing Personalize respectfully Mark Brown From the Editor's Desk
Jan 07

Email Marketing

Sales-Group of Business People on Colored Gears
Personalize respectfully

Email personalization techniques

Technology has gone a long way to depersonalize business. From the invention of the telephone to the emergence of bulk email, the feeling of dealing with another human being... MORE
5 Steps to Creating an Effective Email Opt-In Page email-marketing Marketing Motivate people to sign up Staff Writer From the Editor's Desk
Jan 02

Email Marketing

Marketing-Diverse People Working and Photo Illustrations
Motivate people to sign up

5 Steps to Creating an Effective Email Opt-In Page

With roughly three-quarters of consumers preferring to receive marketing messages via email, it’s easy to see why many experts believe that your email list is your company’s number one... MORE