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Dramatically Increase Email Subscriptions with 4 Simple Changes

Feb 25

Email Marketing

Sunset among clouds
Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact,... MORE
  • Jesse Torres
Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic. email-marketing Marketing A comprehensive cheatsheet Ramon Ray From the Editor's Desk
Jun 28

Email Marketing

A comprehensive cheatsheet

Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic.
Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to... MORE
  • Ramon Ray
  • 1 min read

  • Hummy's
    Highlights

    1A high quality list of interested people is a must. 2Prevent being labeled "spam". 3Keep the content streamlined and make sure links work.
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5 Email Marketing Resources For Growing Your Business email-marketing Marketing Asher Fergusson
May 21

Email Marketing

Social Media and Email

5 Email Marketing Resources For Growing Your Business
Here’s the deal: Top Internet marketers will rightly tell you that email marketing is their “holy grail” for successful online marketing campaigns. In fact: 73% OF MARKETERS agree that... MORE
  • Asher Fergusson
Planning A Successful Email Marketing Campaign email-marketing Marketing Fool-proof principles Rebecca Miller From the Editor's Desk
Jan 21

Email Marketing

Marketing-Winter alley
Fool-proof principles

Planning A Successful Email Marketing Campaign
Email should form the part of any content marketing campaign. Unlike other distribution models for your content such as Social Media and Search Engine Optimisation, with email you remain... MORE
  • Rebecca Miller
  • 2 min read

  • Hummy's
    Highlights

    1Only email people who have requested it. 2Write subject lines that will be opened, not ignored. 3Divide your list into segments for relevant targeting.
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Mistakes to Avoid in Email Marketing email-marketing Marketing Don't let your campaign backfire Sara Angeles From the Editor's Desk
Jan 21

Email Marketing

Businessman walking on a cable network
Don't let your campaign backfire

Mistakes to Avoid in Email Marketing
You already know that email marketing is a great way to efficiently send your message to a targeted group of prospects with one click. Although it’s easy to benefit from... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Send targeted emails, not generic. 2Optimize email format for mobile. 3Prevent being blacklisted or labeled spam.
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Email Marketing Lifecycle—Your Customer’s Journey email-marketing Marketing A map to success Alyssa Nahatis From the Editor's Desk
Jan 19

Email Marketing

Management-Small isolated islands in sea
A map to success

Email Marketing Lifecycle—Your Customer’s Journey
Your relationship with your customer has a lifecycle, and how you control that journey will determine how successful that relationship will be. It used to be that a successful... MORE
  • Alyssa Nahatis
  • 4 min read

  • Hummy's
    Highlights

    1Personalization is key. 2Make your first impression count. 3Make your message stand out and create engagement.
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Email: The Tool no Successful Marketer can be Without email-marketing Marketing The vast reach of emails Ivan Widjaya From the Editor's Desk
Jan 16

Email Marketing

Upward view inside geodesic dome
The vast reach of emails

Email: The Tool no Successful Marketer can be Without
The invention of email has undoubtedly changed the way we interact as a society. It makes for far more efficient and consistent communication. “Today, email remains one of the... MORE
  • Ivan Widjaya
  • 2 min read

  • Hummy's
    Highlights

    1The most popular platform for reading emails is Apple. 2Android is fastest growing platform for email "opens". 3Email is one of the most effective means of advertising.
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Entrepreneurs: Make Your Cold-Emails Hot! email-marketing Marketing There's a more effective way From the Editor's Desk
Jan 16

Email Marketing

Happy Successful Business People Celebrating and Jumping in New York City
There's a more effective way

Entrepreneurs: Make Your Cold-Emails Hot!
New business owners are often intimidated by what CEO Kevin Gould calls, “the cold-email.” While creating an effective email campaign is challenging, it is a necessary part of your... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Personalize. 2Get to the point. 3Follow up.
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Email Marketing Strategy – The Softly, Softly Approach email-marketing Marketing Stages of relationship development Sally Ormond From the Editor's Desk
Jan 16

Email Marketing

Social Media Icons On Smart Phone Screen
Stages of relationship development

Email Marketing Strategy – The Softly, Softly Approach
Don’t worry, I’m not just singling you out, most businesses do exactly the same. You see, email marketing has developed a bad name over the years. Your in box... MORE
  • Sally Ormond
  • 2 min read

  • Hummy's
    Highlights

    1When your recipient doesn't know you, you're spam. 2Offer valuable information repeatedly to gain trust. 3Don't pitch until the relationship is established.
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What Are You Doing With All Those Email Leads You’re Getting? email-marketing Marketing Email rules of engagement Staff writer From the Editor's Desk
Jan 12

Email Marketing

Customer Service:Woman at Computer at her desk
Email rules of engagement

What Are You Doing With All Those Email Leads You’re Getting?
We all have a list of customers’ emails in some assemblage of order. What are you doing with them? Let’s not assume just because someone is currently buying from... MORE
  • Staff writer
  • 2 min read

  • Hummy's
    Highlights

    1"You shouldn’t send more than 2-3 emails a month." 2Monitor who opens and reads your emails to target fans. 3Consistent communication raises response rates.
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