Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact,... MORE
Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic.
Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to... MORE
5 Email Marketing Resources For Growing Your Business
Here’s the deal: Top Internet marketers will rightly tell you that email marketing is their “holy grail” for successful online marketing campaigns. In fact: 73% OF MARKETERS agree that... MORE
Planning A Successful Email Marketing Campaign
Email should form the part of any content marketing campaign. Unlike other distribution models for your content such as Social Media and Search Engine Optimisation, with email you remain... MORE
Mistakes to Avoid in Email Marketing
You already know that email marketing is a great way to efficiently send your message to a targeted group of prospects with one click. Although it’s easy to benefit from... MORE
Email Marketing Lifecycle—Your Customer’s Journey
Your relationship with your customer has a lifecycle, and how you control that journey will determine how successful that relationship will be. It used to be that a successful... MORE
Email: The Tool no Successful Marketer can be Without
The invention of email has undoubtedly changed the way we interact as a society. It makes for far more efficient and consistent communication. “Today, email remains one of the... MORE
Entrepreneurs: Make Your Cold-Emails Hot!
New business owners are often intimidated by what CEO Kevin Gould calls, “the cold-email.” While creating an effective email campaign is challenging, it is a necessary part of your... MORE
Email Marketing Strategy – The Softly, Softly Approach
Don’t worry, I’m not just singling you out, most businesses do exactly the same. You see, email marketing has developed a bad name over the years. Your in box... MORE
What Are You Doing With All Those Email Leads You’re Getting?
We all have a list of customers’ emails in some assemblage of order. What are you doing with them? Let’s not assume just because someone is currently buying from... MORE