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Eye Tracking for Visual Effectiveness content Marketing Giving the eyes what they want Clay Morgan From the Editor's Desk
Jan 27

Content

Old yellowed newspaper with a prominent photograph on front page.
Giving the eyes what they want

Eye Tracking for Visual Effectiveness
Throughout the years, there have been far too many iterations of what is “good design” to count. However, in 1990, The Poynter Institute, a journalism think tank, launched what... MORE
  • Clay Morgan
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1A visual approach increases engagement. 2Content is much more digestible with a strong image. 3A prominent photo and minimal text is a winning combo.
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Video Content is Taking Over—Get Onboard content Marketing And...action! From the Editor's Desk
Jan 21

Content

Personal Development-three girls walking in the park
And...action!

Video Content is Taking Over—Get Onboard
Regularly sharing content that consumers want and need has proven to be a great inbound strategy for getting new clients and maintaining the ones you already have. In the... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Digital video is irresistible online. 2"Show and tell" is more powerful than just "tell". 3Video inherently encourages social sharing.
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Thought Leadership: 5 Ways to Prove You Know Your Stuff content Marketing Market yourself as an expert Joanne Black From the Editor's Desk
Jan 19

Content

Marketing-Little Blond Girl Reads Book
Market yourself as an expert

Thought Leadership: 5 Ways to Prove You Know Your Stuff
Our clients don’t just buy our products and services. They also buy our expertise. They want to work with the best of the best—salespeople who know their stuff, ask... MORE
  • Joanne Black
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Look for opportunities to gain public recognition. 2"Become known as the go-to person for your topic. " 3Leadership means stating opinions that may create conflict.
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Marketing Mistakes That Almost Everyone is Making content Marketing What not to do Staff Writer From the Editor's Desk
Jan 15

Content

Problem Solving- Businessman on suspended rope
What not to do

Marketing Mistakes That Almost Everyone is Making
You might think you’re doing great with marketing your stuff, but I am certain you’re committing at least one of these marketing mistakes. Read up and correct the way... MORE
  • Staff Writer
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Don't ignore your current customers. 2Don't be erratic about posting online content. 3Don't neglect that "call to action".
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3 Rules for Success from the Top 10 Marketers of 2014 content Marketing Ask the experts Joshua Rodriguez From the Editor's Desk
Jan 13

Content

Design-Abstract background of color paper
Ask the experts

3 Rules for Success from the Top 10 Marketers of 2014
As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of... MORE
  • Joshua Rodriguez
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Learn to build great content and present it well. 2Provide consistency for the audience. 3Have an eye for design and an ear for writing.
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All Marketing is Content Marketing: How To Develop an Effective Strategy content Marketing Content is the meat of marketing Angela von Weber-Hahnsberg From the Editor's Desk
Jan 09

Content

Nuns getting into a VW Bus-Mass Transit
Content is the meat of marketing

All Marketing is Content Marketing: How To Develop an Effective Strategy
As a CMO, your day-to-day revolves around the big picture. How do all the many individual moving parts in marketing combine to create the ideal marketing strategy? What with... MORE
  • Angela von Weber-Hahnsberg
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Attract your desired audience by writing to them. 2It's all about them. "Sell benefits, not features." 3Finish off with a compelling call to action.
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Content Marketers: Uncover your Customer’s Problems content Marketing 3 stages to the process From the Editor's Desk
Jan 08

Content

Hand with calculator points to graphs on board
3 stages to the process

Content Marketers: Uncover your Customer’s Problems
“The most effective content marketing must have two qualities: it must teach customers something new about their business and it must motivate them to act on that information,” advises... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Spark a new thought in the customer. 2Introduce a disruptive idea, altering views. 3Teach customers something new about their business.
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The 5 Step Voyage of Creating Awesome Content content Marketing Expert tips James Scherer From the Editor's Desk
Jan 07

Content

Sailboat
Expert tips

The 5 Step Voyage of Creating Awesome Content
Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read? You’re falling victim to content stagnation,... MORE
  • James Scherer
  • Estimated reading time: 10 min read

  • Hummy's
    Highlights

    1Best practices in content marketing. 2What you really mean by the misused term, "SEO". 3Pick the right: topic, title, structure, and be unique!
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Harsh Truths That Should Guide Your Content Marketing Journey content Marketing What to realistically expect Ronell Smith From the Editor's Desk
Jan 02

Content

Desk with devices online.
What to realistically expect

Harsh Truths That Should Guide Your Content Marketing Journey
When you first heard that content marketing was the surest avenue to bring your business the customers you desire, you were skeptical, but you committed to it. You hired... MORE
  • Ronell Smith
  • Estimated reading time: 7 min read

  • Hummy's
    Highlights

    1Content marketing is a marathon, not a sprint. 2A little strategy goes a long way. 3Don't give up, learn to navigate the terrain.
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