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The Continued Decline of the Homepage

Dec 16

Content

IT-People Connecting and Sharing Social Media
Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The value of the homepage is decreasing,” a... MORE
  • Gerry McGovern
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    170% of visitors will never see your site's homepage. 2Search and social traffic bypass the homepage. 3Content creators must keep linking and sharing in mind.
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How to Know if Your Content is High Quality content Marketing From the Editor's Desk
Oct 26

Content

Tablet and Smartphone with news site, stack of newspapers and pen, cup of coffer on desk

How to Know if Your Content is High Quality
Many marketers pay lip service to “quality content,” even if they don’t fully understand what it means. The definition of quality is somewhat variable depending on the industry, audience and platform. There... MORE
  • From the Editor's Desk
2015 Trends with Video Marketing content Marketing Why Pressing Play is Hot From the Editor's Desk
Jul 23

Content

Skier in high mountains
Why Pressing Play is Hot

2015 Trends with Video Marketing
Gone are the days when research required actual work besides sitting in front of your computer and letting something be explained to you. It should be no surprise that online... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Video expected to triple in size in 2015. 2Only 10% of marketers are are measuring video analytics. 3YouTube should supplement, not supplant your strategy.
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10 Easy Blog Post Ideas To Fill Your Editorial Calendar content Marketing No need to grasp at straws From the Editor's Desk
May 23

Content

Girl in Poppy field
No need to grasp at straws

10 Easy Blog Post Ideas To Fill Your Editorial Calendar
There is an unlimited amount of possible types of blog posts to create, so if you feel blocked, consult this list for ideas.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Maintain variety and don't get stuck in a formula. 2Try out list posts, reviews, and interviews. 3Infographics are growing in popularity.
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Reach 100,000 Visitors with 7 New Rules—Patel Tells All content Marketing A successful marketer's secrets From the Editor's Desk
Apr 27

Content

Businesswoman reading The New York Times article on technology news on iPad Air
A successful marketer's secrets

Reach 100,000 Visitors with 7 New Rules—Patel Tells All
Renowned marketing wizard Neil Patel, author of the Quick Sprout blog, wrote a post on his site titled How I Reached 100,000 Visitors with These 7 Rules, in which he shares his personal blogging rules... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Simple tips can make your content more compelling. 2Numbers and data support credibility. 3Insider jargon will turn most people away.
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Too Much Content; Not Enough Eyeballs content Marketing "The scarce resource is attention." EksAyn Anderson From the Editor's Desk
Mar 27

Content

Silhouette of Business Presentation with Infographic
"The scarce resource is attention."

Too Much Content; Not Enough Eyeballs
In the age of automation and digital experiences, we sometimes forget that regardless of technology, marketing is all about connection.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Those who connect in person have an advantage. 2Face-to-face and voice-to-voice = real communication. 3Emotional and social IQ is the backbone of marketing.
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Editorial Calendars for Content Marketing content Marketing "Content marketing is the new black." Jason Grill From the Editor's Desk
Mar 26

Content

Working meeting of three business people
"Content marketing is the new black."

Editorial Calendars for Content Marketing
It’s been well established that content marketing is not going away. It has become a crucial strategy for getting leads and customers online. Still, many of us are not clear... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    180% of decision makers prefer articles to ads. 2Great tech tools can help you churn out your content. 3It's not overwhelming if you make it easy on yourself.
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The 12 Essential Elements Of High-Quality Content content Marketing Make your words count Jayson DeMers From the Editor's Desk
Feb 27

Content

Retail Marketing display and design
Make your words count

The 12 Essential Elements Of High-Quality Content
The quality of online content is more crucial to your success than ever before, and the trend is expected to only increase as web marketing evolves.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1There are 12 factors that determine quality. 2Strategy must include elements beyond your message. 3Value to readers as vital as high search ranking.
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Attract More Business in 2015 with Strong Visual Content content Marketing The power of imagery Christina Tarkoff From the Editor's Desk
Feb 26

Content

Lifeline/Astronaut in space against starry sky
The power of imagery

Attract More Business in 2015 with Strong Visual Content
No matter how cliche it may sound, when it comes to online marketing, “A picture is worth more than a thousand words,” and here are the facts to prove... MORE
  • Christina Tarkoff
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Images statistically outperform text. 2The brain processes visual information faster. 3Visuals improve engagement rates.
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Tips For Creating Scannable Content And Why You Should content Marketing Is your content getting read? Steve Maurer From the Editor's Desk
Feb 06

Content

Design/colored pencils in circle.jpg
Is your content getting read?

Tips For Creating Scannable Content And Why You Should
How do you write scannable content? And why do that anyway? Does everything you write need to be scannable? We talked about the ongoing debate concerning long versus short... MORE
  • Steve Maurer
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Make short posts clear and concise, with good headlines. 2Make posts longer than 250 words scannable. 3Step back and read just the headings to test scannability
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