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How to Create Your Personal Image brand-management Marketing What is your personal brand? John Daly From the Editor's Desk
Feb 06

Brand Management

Marketing-Young man buying plant from lady
What is your personal brand?

How to Create Your Personal Image
Creating an image in the business world for a business or individual isn’t as difficult as you think! But it requires a concentrated effort. When a brand is built... MORE
  • John Daly
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1It's helpful to establish your brand early in life. 2Be aware of how you come across on social media. 3Send a clear message with your appearance and actions.
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Trend: “Brand Management” to Replace Marketing brand-management Marketing Emphasis shifts to the brand. Mark Di Somma From the Editor's Desk
Jan 29

Brand Management

Marketing-Businessman Brainstorming About Branding Strategy
Emphasis shifts to the brand.

Trend: “Brand Management” to Replace Marketing
P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title... MORE
  • Mark Di Somma
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Your company's intangible asset is the most valuable. 2Marketing has evolved from ads to building loyalty. 3From promoting your brand to enhancing its perception.
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7 Steps to Protect Your Social Media brand-management Marketing Set your strategy wisely Tiffany McDonald From the Editor's Desk
Jan 21

Brand Management

Security-laptop keyboard with Closed Padlock key
Set your strategy wisely

7 Steps to Protect Your Social Media
From Facebook to Twitter to Instagram and Foursquare, one thing is abundantly clear—social media is here to stay. In fact, data show that people spend more time on social... MORE
  • Tiffany McDonald
  • Estimated reading time: 6 min read

  • Hummy's
    Highlights

    1Don't let social media gaffes ruin your brand. 2Establish strict account controls. 3Be unified and prepared for a PR emergency.
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Really. It’s Time For Brands To Deliver Real-Time Personalization brand-management Marketing Make things easier for the consumer Jamie Beckland From the Editor's Desk
Jan 20

Brand Management

Sales-Herd of sheep on beautiful mountain meadow
Make things easier for the consumer

Really. It’s Time For Brands To Deliver Real-Time Personalization
What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you want to reinforce brand values? Or do you want to exploit... MORE
  • Jamie Beckland
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Brands must get more personal to serve customers. 2Users will share data if it helps improve experience. 3A fine-tuned customer experience is worth the effort.
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Making “Client-Centered” More Than A Marketing Copy Point brand-management Marketing What customer obsession looks like Eric Fletcher From the Editor's Desk
Jan 20

Brand Management

Marketing-Blonde Girl Opening A Treasure Box
What customer obsession looks like

Making “Client-Centered” More Than A Marketing Copy Point
Everyone talks about being client-centered. Those who back up all the talk with real substance are rare. The legendary father of advertising, David Ogilvy, was so committed to acting... MORE
  • Eric Fletcher
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1Client-centered = focus on the client's best interest. 2It's not just a sentiment, it has to be enacted. 3Establish yourself as an advisor the client can trust.
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Tips to Manage Angry Complaints on Social Media brand-management Marketing Handle it. . .gracefully Peter Roesler From the Editor's Desk
Jan 19

Brand Management

Mobile devices. Smartphone and tablet pc on white isolated background. 3d
Handle it. . .gracefully

Tips to Manage Angry Complaints on Social Media
There’s an old, wise saying that you can’t please all of the people all of the time. To add to that ancient wisdom, even when most of the people... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Always respond promptly online. 2Take the truly outraged offline for direct resolution. 3A caring and professional response will be a boost for your brand.
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Build Your Brand brand-management Marketing Strategic tips Rhonda Day From the Editor's Desk
Jan 16

Brand Management

Multi-Ethnic Group of People and Brand Concept on Black Table
Strategic tips

Build Your Brand
Coca Cola, Nike, and Google. Have you heard of them? Of course – because they are household ‘brands’! When it comes to being creative, we often forget the significance... MORE
  • Rhonda Day
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1Consistency is key. 2Target a niche and be unique. 3Always deliver what your brand promises.
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Inspire Customer Advocates to Promote Your Brand brand-management Marketing "One-way" marketing a thing of the past Dave Hawley From the Editor's Desk
Jan 14

Brand Management

Leadership-man climbing mountain at sunset
"One-way" marketing a thing of the past

Inspire Customer Advocates to Promote Your Brand
Many marketers today agree: Brand advocates can drive success across a variety of different marketing programs. From propelling new product launches to maximizing awareness and increasing social engagement, advocates... MORE
  • Dave Hawley
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Discover who is already sharing your content. 2"Show publicly that you value their opinions." 3Give them the freedom to share in their own voice.
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Principles to Build an Online Reputation brand-management Marketing Get good search results Gini Dietrich From the Editor's Desk
Jan 14

Brand Management

Beautiful tulips isolated on white
Get good search results

Principles to Build an Online Reputation
I’ve been thinking a lot about an online reputation. Human beings love three stories: The overnight success, the great downfall, and the great rebuild. Because of that, these things... MORE
  • Gini Dietrich
  • Estimated reading time: 6 min read

  • Hummy's
    Highlights

    1Use tools to monitor online statements about you. 2Cleanup or cancel old defunct accounts. 3Proactively offer new, positive content.
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Startups Must Watch Their Brand Reputation Online And Offline brand-management Marketing Guard your image Reeya Bose From the Editor's Desk
Jan 07

Brand Management

Bullets hitting a shield protecting your brand.
Guard your image

Startups Must Watch Their Brand Reputation Online And Offline
The Internet is a vast, unregulated community of 2.97 billion people and it has both useful and challenging sides. The free availability of information plays an important and, often,... MORE
  • Reeya Bose
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    170% of people base buying decisions on others' reviews. 2Pursue both online and offline branding initiatives. 3Make online reputation management a priority.
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