How to Create Your Personal Image
Creating an image in the business world for a business or individual isn’t as difficult as you think! But it requires a concentrated effort. When a brand is built... MORE
Trend: “Brand Management” to Replace Marketing
P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title... MORE
7 Steps to Protect Your Social Media
From Facebook to Twitter to Instagram and Foursquare, one thing is abundantly clear—social media is here to stay. In fact, data show that people spend more time on social... MORE
Really. It’s Time For Brands To Deliver Real-Time Personalization
What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you want to reinforce brand values? Or do you want to exploit... MORE
Making “Client-Centered” More Than A Marketing Copy Point
Everyone talks about being client-centered. Those who back up all the talk with real substance are rare. The legendary father of advertising, David Ogilvy, was so committed to acting... MORE
Tips to Manage Angry Complaints on Social Media
There’s an old, wise saying that you can’t please all of the people all of the time. To add to that ancient wisdom, even when most of the people... MORE
Build Your Brand
Coca Cola, Nike, and Google. Have you heard of them? Of course – because they are household ‘brands’! When it comes to being creative, we often forget the significance... MORE
Inspire Customer Advocates to Promote Your Brand
Many marketers today agree: Brand advocates can drive success across a variety of different marketing programs. From propelling new product launches to maximizing awareness and increasing social engagement, advocates... MORE
Principles to Build an Online Reputation
I’ve been thinking a lot about an online reputation. Human beings love three stories: The overnight success, the great downfall, and the great rebuild. Because of that, these things... MORE
Startups Must Watch Their Brand Reputation Online And Offline
The Internet is a vast, unregulated community of 2.97 billion people and it has both useful and challenging sides. The free availability of information plays an important and, often,... MORE