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Using Storytelling to Become Top of Mind

Apr 18

Brand Management

Magical book spills out and creates fantasy background
Success in business depends greatly on an entrepreneur’s ability to set the business apart from the competition. Becoming top-of-mind through differentiation is incredibly helpful in driving new and recurring... MORE
  • Jesse Torres
  • 4 min read

  • Hummy's
    Highlights

    1Have a protagonist 2Create an antagonist 3Present an aha moment
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Small Business Branding: Common Mistakes brand-management Marketing What not to do From the Editor's Desk
Apr 12

Brand Management

Thinking about goals/Man sits on bench in Tunnel
What not to do

Small Business Branding: Common Mistakes
By now, we all understand that consistency is key when it comes to brand management. But don’t assume that if you just stay consistent, your brand will succeed. There is so... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Everything to everyone = nothing to anyone. 2Don't overspend on ads--go for earned media. 3A good website is an absolute must!
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How Great Brands Transform Themselves brand-management Marketing 5 pieces of advice Jim Freeze From the Editor's Desk
Sep 11

Brand Management

Business People Working on an Office Desk
5 pieces of advice

How Great Brands Transform Themselves
Recent history is full of examples of successful rebranding transformations, from Target, to Harley Davidson to Apple. At some point, every company’s brand must evolve to stay relevant to... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Take an honest look at where things stand. 2Gain as much information from the marketplace as possible. 3Get all decision-makers unified in purpose.
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Creating a Brand Mission – Not a Mission Statement brand-management Marketing From the Editor's Desk
Aug 27

Brand Management

Team Climbing a mountain

Creating a Brand Mission – Not a Mission Statement
Simply put, brand missions create customers and drive businesses forward. Brand missions should inspire employees and customers alike. But don’t get it twisted – a brand mission is NOT a... MORE
  • From the Editor's Desk
Small Business Branding on a Low Budget: Tips and Tricks brand-management Marketing Use what you've got From the Editor's Desk
Aug 21

Brand Management

Businessman jumping between mountains cliffs
Use what you've got

Small Business Branding on a Low Budget: Tips and Tricks
One of the biggest buzzwords in marketing is branding. When you think of strong branding, you tend to think of the larger corporations and their associated brands, like Apple or Southwest Airlines. However,... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1What does your brand stand for? 2Make your message consistent. 3Show, don't just tell.
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Creating a Brand Pyramid brand-management Marketing The basis for your brand strategy From the Editor's Desk
Aug 17

Brand Management

Brand Pyramid Infographic
The basis for your brand strategy

Creating a Brand Pyramid
The brand pyramid is a useful tool when you’re creating your company’s initial or ongoing marketing strategy. A company’s primary goal should be to get customers to the highest level of the... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Brand pyramids show the path to customer loyalty. 2The goal is to get customers all the way to the top. 3Emotional attachment to the brand is key.
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Four Brand Management Mistakes to Avoid brand-management Marketing Prevent the dreaded "disconnect" From the Editor's Desk
Jul 23

Brand Management

Woman Shopper with many bags
Prevent the dreaded "disconnect"

Four Brand Management Mistakes to Avoid
Brand management builds, earns and maintains the trust of your customers and it is one of the most important components to effective marketing.  In order to avoid losing the... MORE
  • From the Editor's Desk
  • 1 min read

  • Hummy's
    Highlights

    1Brand management is about maintaining trust. 2Avoid a disconnect between mission and reality. 3If you don't invest in it, expect poor results.
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8 quick ways to make consumers hate your brand brand-management Marketing Prepare to laugh...and cringe Drew Neisser From the Editor's Desk
Jun 27

Brand Management

Angry frowny face.
Prepare to laugh...and cringe

8 quick ways to make consumers hate your brand
Brand equity is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in additional profit, is what... MORE
  • Drew Neisser
  • 5 min read

  • Hummy's
    Highlights

    1The "seven deadly sins" sabotage branding! 2Understand what erodes brand loyalty. 3An angry customer you hear is better than a silent one.
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Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction brand-management Marketing Your customer is nearer than ever Dave Landry From the Editor's Desk
Jun 20

Brand Management

Marketing: Green Chart with Marketing Approaches
Your customer is nearer than ever

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus... MORE
  • Dave Landry
  • 4 min read

  • Hummy's
    Highlights

    1Protecting your brand on Twitter is a 24/7 job. 2Don't just be passive, be proactive and preventive. 3If complaints are public, deleting them makes it worse.
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Brand Protection the Blue-Chip Way brand-management Marketing Innovation is your brand protection Joanne Frearson From the Editor's Desk
May 28

Brand Management

Innovation is your brand protection

Brand Protection the Blue-Chip Way
Startups can learn from observing “super brands”—blue chip companies that have built an impeccable reputation and following.GO TO ARTICLE
  • From the Editor's Desk

  • Hummy's
    Highlights

    1Speak with your actions, not just words. 2How you respond to a crisis determines reputation. 3Earn the benefit of the doubt in the mind of public.
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