Bonus: Learn more about Branding and coming up with a business name in our popular and FREE guide: How to Start a Business. It walks you through all the... MORE
Using Storytelling to Become Top of Mind
Success in business depends greatly on an entrepreneur’s ability to set the business apart from the competition. Becoming top-of-mind through differentiation is incredibly helpful in driving new and recurring... MORE
Small Business Branding: Common Mistakes
By now, we all understand that consistency is key when it comes to brand management. But don’t assume that if you just stay consistent, your brand will succeed. There is so... MORE
How Great Brands Transform Themselves
Recent history is full of examples of successful rebranding transformations, from Target, to Harley Davidson to Apple. At some point, every company’s brand must evolve to stay relevant to... MORE
Creating a Brand Mission – Not a Mission Statement
Simply put, brand missions create customers and drive businesses forward. Brand missions should inspire employees and customers alike. But don’t get it twisted – a brand mission is NOT a... MORE
Small Business Branding on a Low Budget: Tips and Tricks
One of the biggest buzzwords in marketing is branding. When you think of strong branding, you tend to think of the larger corporations and their associated brands, like Apple or Southwest Airlines. However,... MORE
Four Brand Management Mistakes to Avoid
Brand management builds, earns and maintains the trust of your customers and it is one of the most important components to effective marketing. In order to avoid losing the... MORE
8 quick ways to make consumers hate your brand
Brand equity is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in additional profit, is what... MORE
Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus... MORE
Brand Protection the Blue-Chip Way
Startups can learn from observing “super brands”—blue chip companies that have built an impeccable reputation and following.GO TO ARTICLE