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Online Advertising Strategies in Need of Revamp advertising Marketing Modern approach needed Nathan Eddy From the Editor's Desk
Jan 07

Advertising

Businessman jumping up to a higher cube
Modern approach needed

Online Advertising Strategies in Need of Revamp
The Ovum report reviews the state of maturity of the online advertising industry, the early adopter industry sectors and the key vendors. Enterprises, advertising technology vendors and digital marketing... MORE
  • Nathan Eddy
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Online advertising lagging in shift to mobile. 2Ad execs don't understand it, so mis-manage it. 3"Enterprises need to embrace the online ad market."
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Putting the Luxury in Luxury Marketing advertising Marketing Luxury brand secrets From the Editor's Desk
Jan 03

Advertising

Girl dancing
Luxury brand secrets

Putting the Luxury in Luxury Marketing
If your business revolves around a luxury brand, you are facing challenges far different from those associated with mass branded products. In a recent article in The Guardian, Francine... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Advertising luxury products is about beliefs. 2The customer service must be exceptional. 3Brand messaging should be consistent.
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Small business: How do I advertise? advertising Marketing Spend ad budget wisely Caitlin Sykes From the Editor's Desk
Jan 02

Advertising

Professor Harald van Heerde
Spend ad budget wisely

Small business: How do I advertise?
There’s that famous line to the effect of ‘half the money I spend on advertising is wasted; the problem is I don’t know which half’. But in these days... MORE
  • Caitlin Sykes
  • Estimated reading time: 6 min read

  • Hummy's
    Highlights

    1Don't just "use your gut", use informed data. 2Invest in your website--it's your best channel. 3Monitor web for negative reviews and handle swiftly.
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