If you’re thinking of starting a content driven website/blog (or already have one), you’re probably wondering if Google Adsense (or other such ad networks) can be a reliable revenue... MORE
This Year’s Online Marketing Trends
If you’re operating as if it’s still 2012, chances are your marketing strategy is outdated. In the past few years, digital marketing has undergone substantial changes, rendering former tactics obsolete. Here’s a list of... MORE
Humanize Your Commercial Client
A little help for your approach to advertising. People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect “image” than about... MORE
Mastering Multi-Platform Marketing
According to a recent article in The Guardian by Amanda Phillips “People no longer consume media in a linear, predictable way, yet advertising and marketing professionals still tend to... MORE
Trying to Get Noticed Online Without Ads?
There are many conflicting beliefs about the role of organic search vs. pay-per-click. The following article shows how both SEO and PPC are essential to an overall marketing strategy in this... GO TO ARTICLE
3 Ways for Restaurants to Improve Sales Using Google Advertising
Paid advertising should be a part of every restaurant’s digital marketing strategy. When combined with website design, search engine optimization, and social media, restaurants can influence consumers and drive... MORE
What Turns Off Website Visitors: Small Businesses Beware
Rieva Lesonsky, CEO of GrowBiz Media, summarizes a survey by Web.com which polled consumers on their opinions of business websites. Below are some of the consumers’ biggest complaints, listed in her article “7 Mistakes Your Business... MORE
Advertising Is an Investment, Not an Expense
Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much... MORE
Why SMS Technology is Such a Powerful Marketing Tool
Many businesses are using SMS technology to market their products and services to pools of potential customers who rely on their mobile phones to send and receive information. SMS... MORE
7 Digital Advertising Trends You Need to Know Now!
Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that... MORE