If you’re operating as if it’s still 2012, chances are your marketing strategy is outdated. In the past few years, digital marketing has undergone substantial changes, rendering former tactics obsolete. Here’s a list of... MORE

A little help for your approach to advertising. People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect “image” than about... MORE

According to a recent article in The Guardian by Amanda Phillips “People no longer consume media in a linear, predictable way, yet advertising and marketing professionals still tend to... MORE

There are many conflicting beliefs about the role of organic search vs. pay-per-click. The following article shows how both SEO and PPC are essential to an overall marketing strategy in this... GO TO ARTICLE

Paid advertising should be a part of every restaurant’s digital marketing strategy. When combined with website design, search engine optimization, and social media, restaurants can influence consumers and drive... MORE

Rieva Lesonsky, CEO of GrowBiz Media, summarizes a survey by Web.com which polled consumers on their opinions of business websites. Below are some of the consumers’  biggest complaints, listed in her article “7 Mistakes Your Business... MORE

Advertising is expensive as hell. Here are a few thoughts you can use to make your investment go a little further. This is my favorite subject because so much... MORE

Many businesses are using SMS technology to market their products and services to pools of potential customers who rely on their mobile phones to send and receive information. SMS... MORE

Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that... MORE