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7 Reasons Why You Should Hire a Social Media Manager

Mar 30

Social Media

Step up and be heard/Empty stage before concert
You’ve heard it before. It’s no longer acceptable for small businesses to forego activity on social media. But chances are, as a business owner with a vast array of... MORE
  • Katie Alteri
  • 6 min read

  • Hummy's
    Highlights

    1Interact daily with customers through social media 2Refine your brand experience 3Connect with new customers
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Is Direct Mail Effective in a High Tech World? strategy Marketing E-mail or Direct Mail? Liz Greene
Aug 12

Marketing Strategy

Business people working with documents sitting at the table
E-mail or Direct Mail?

Is Direct Mail Effective in a High Tech World?
As a denizen of the internet, I’ve picked up a number of tools that have made my online life considerably easier. My favorite implement of destruction is Unroll.Me. This... MORE
  • Liz Greene
  • 3 min read

  • Hummy's
    Highlights

    1Direct mail lacks an unsubscribe button. 2More people read their snail mail than their email. 3Direct mail allows for free product samples.
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Using Storytelling to Become Top of Mind brand-management Marketing Is storytelling the secret sauce? Jesse Torres
Apr 18

Brand Management

Magical book spills out and creates fantasy background
Is storytelling the secret sauce?

Using Storytelling to Become Top of Mind
Success in business depends greatly on an entrepreneur’s ability to set the business apart from the competition. Becoming top-of-mind through differentiation is incredibly helpful in driving new and recurring... MORE
  • Jesse Torres
  • 4 min read

  • Hummy's
    Highlights

    1Have a protagonist 2Create an antagonist 3Present an aha moment
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Small Business Branding: Common Mistakes brand-management Marketing What not to do From the Editor's Desk
Apr 12

Brand Management

Thinking about goals/Man sits on bench in Tunnel
What not to do

Small Business Branding: Common Mistakes
By now, we all understand that consistency is key when it comes to brand management. But don’t assume that if you just stay consistent, your brand will succeed. There is so... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Everything to everyone = nothing to anyone. 2Don't overspend on ads--go for earned media. 3A good website is an absolute must!
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CMOs Fail to Go Beyond Brand Awareness on LinkedIn social-media Marketing There is no predictive marketing Kristina Jaramillo
Apr 01

Social Media

Social media Networking/hand pressing social media icon on blue background with world map
There is no predictive marketing

CMOs Fail to Go Beyond Brand Awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate... MORE
  • Kristina Jaramillo
  • 5 min read

  • Hummy's
    Highlights

    1Reaching Prospects with Their Content - Not Engaging 2Click-Through Rates and Leads 3Using LinkedIn For Brand Building
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10 ways to use reviews and backlinks to improve local SEO search-engine-optimization Marketing How Reviews can help an Online Business Mohammad Farooq
Mar 30

Search Engine Optimization

IT-Hipster Writing SEO Concepts on Notebook
How Reviews can help an Online Business

10 ways to use reviews and backlinks to improve local SEO
As a local business, it is important to use all of the tools in your arsenal to bring people back to your website. From there, it is easy to... MORE
  • Mohammad Farooq
  • 4 min read

  • Hummy's
    Highlights

    1A Google+ page can help you connect with customers 2Blogging is the fastest way to get traffic 3Ensure the information is correct
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10 SEO Tasks That Startups Should Prioritize search-engine-optimization Marketing Are you doing all these tasks? Brian Hong
Mar 18

Search Engine Optimization

White Bridge Lonely Highway Road Blue Sky
Are you doing all these tasks?

10 SEO Tasks That Startups Should Prioritize
Your SEO strategy is at the core of your success online. It will have a huge impact on the amount of organic traffic that your business receives from the... MORE
  • Brian Hong
  • 3 min read

  • Hummy's
    Highlights

    1Be mobile friendly 2Plan your link building strategy 3Develop a content strategy
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Create Sticky Customers Through Emotional Bonds public-relations Marketing Your business is about your customers! Jesse Torres
Mar 02

Public Relations

Startups-owner of a cafe showing open sign
Your business is about your customers!

Create Sticky Customers Through Emotional Bonds
As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be... MORE
  • Jesse Torres
  • 3 min read

  • Hummy's
    Highlights

    1Make the customer a priority 2Get close, interact and listen 3Develop the company's personality
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Dramatically Increase Email Subscriptions with 4 Simple Changes email-marketing Marketing Four techniques to increase email optins Jesse Torres
Feb 25

Email Marketing

Sunset among clouds
Four techniques to increase email optins

Dramatically Increase Email Subscriptions with 4 Simple Changes
Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact,... MORE
  • Jesse Torres
Entrepreneurs Should Think Like Scientists market-research Marketing Research like a scientist Jayson DeMers From the Editor's Desk
Jan 27

Market Research

Book open.
Research like a scientist

Entrepreneurs Should Think Like Scientists
It turns out that the same process that makes a good scientific experiment makes for a good startup. According to an article on Entrepreneur.com by Jayson DeMers, like a scientist, the... MORE
  • From the Editor's Desk
  • 2 min read

  • Hummy's
    Highlights

    1Pose questions to explore with your research. 2Form a hypothesis and challenge your assumptions. 3Test it out, review your data and summarize.
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