How To Start & Grow Your Business

Let Your Customer’s Needs and Wants Sell Your Product

From the Editor's Desk
Aug 26th, 2015
  • Estimated reading time: 2 min read
  • Hummy's

    1Get the customer talking about what they need. 2People open up when pain points are triggered. 3When it comes to negotiating, throw in something free.
  • Must login to save

Sales Techniques

Feedback/blue and yellow macaws talk to each other Photo Credit: EnjoyLife

When you successfully identify a customer’s needs and wants, you have accomplished a very important goal that will make selling your product much easier.

It’s All About the Customer
In order to find out what your customer’s needs are, simply ask them; they will usually tell you. The key is to honestly listen and legitimately care about what they are saying when they do open up to you and begin talking.

If they don’t tell you what they need right away, then you should steer the conversation in directions where they may be more willing to give you this information. One of the worst things to do at this point is focus on your product. You should always remember that everybody is primarily concerned with their own specific issues.

Let the Customer Sell Your Product for You
The best sales pitches are the ones where the customer does the majority of the talking. When this happens, it means that a sensitive issue has been triggered, and the customer feels compelled to open up and speak freely. Oftentimes, a customer will actually begin to search for ways that your product will assist them.

When the customer does begin to talk, it is important that you carefully listen and provide the proper information when it is necessary. The customer is obviously very interested and may be at the stage where an attempt to close would be appropriate.

Also remember that that the customer will often close the deal for you. All you need to do is have everything ready to make this happen.

Offer Something for Free
If a customer still needs more convincing, one of the best things to do is to offer some type of free gift or service that addresses their issues. By doing this, you will often overcome many barriers because you are demonstrating that you are willing to go the extra mile.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: