How To Start & Grow Your Business

How to Know if Your Content is High Quality

From the Editor's Desk
Oct 26th, 2015


Tablet and Smartphone with news site, stack of newspapers and pen, cup of coffer on desk Photo Credit: Scanrail

Many marketers pay lip service to “quality content,” even if they don’t fully understand what it means. The definition of quality is somewhat variable depending on the industry, audience and platform. There are, however, 12 standards that you can follow to rank high in Google and provide value to readers.

It’s what will help your site rank well in the search engines, what will naturally attract high-quality inbound links, and what will help you build trust, credibility, and authority with your audience. And yet, many business owners still aren’t aware of what ‘high-quality content’ actually means. I’m consistently asked by my clients, ‘How do I know if my content is high-quality?'” – Jason DeMers

In his article on, titled “The 12 Essential Elements Of High-Quality Content,” De Mers offers a checklist of 12 factors that both the Google algorithm and web users use to judge the quality of your content.

The first five indicators in detail:

1. Consider the Length of the Content.
How long your article should be depends on several factors. Google prefers long content that goes in depth on topics, while mobile users prefer shorter content that is easy to scan. Focus on your intended audience. If you want content to rank high in search engines, 1000+ words is preferable.

2. Consider supplementing content with images, video embeds and other media. Research shows that “40% of users respond better to visual information than to plain text,” De Mers says. Choose aesthetically pleasing, high quality images that support your text.

Television and internet production technology concept

3. Use proper grammar and spelling and create coherent content. Google emphasizes the importance of trustworthy sites and pages. De Mers points out that your website visitors are more likely to trust you if you offer well-written and coherent content. Make sure your pages are well-edited and conform to the rules of standard grammar.

4. Use proper page and text formatting.
Rather than taking the time to read thoroughly, the majority of readers will scan your content, so make it easy to read. Google’s algorithm can detect content layout, so you may suffer lowered rankings for poor formatting.

5. Achieving an appropriate readability score.
Make sure the readability of your content matches your desired audience—using a readability tool based on the Flesch-Kincaid readability tests will help you ensure your content is at the appropriate reading level for your readers.

The remaining factors are:

6. “Is it Written By Someone With the Necessary Level of Expertise?”
“Author expertise is a critical factor when it comes to determining the quality and authority of a particular piece of content,” De Mers writes.

7. “What Else has this Author Written?”

8. “Does the Content Have Social Media Shares?”

9. “Does it Have Good Internal and External Links?”

10. “What Domain is it Published on?”

11. “Are Comments Enabled, and What is the Quality of the Comments?”

12. “Does the Content Provide Value?”
“While it’s difficult for search engines to determine whether content provides value, it is, ultimately, the only thing that matters for human readers,” De Mers concludes.

To read the original article in its entirety, please visit Forbes.

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From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: