If you want a great model of a company that uses consumer metrics intelligently and profitably, study Amazon.com.GO TO ARTICLE
Why small businesses are better off now than before the recession — in one chart
Sales are down. Hiring remains slow. Optimism is lacking. By most measures, small business are still stuck in a rut, struggling to bounce back from a recession that hit... MORE
The physics of startup financing
There is a fundamental paradox in the startup world: A lot more founders try to raise money than successfully do. But for those that do, they raise on incredibly... MORE
Metrics 3.0: A New Vision for Shared Metrics
After tremendous progress in standardizing language and platforms for shared measurement over the past five years, have we reached a plateau? As a group of organizations with the shared... MORE
The Complete Quantitative Guide To Judging Your Startup
Raising capital from investors is often a frustrating experience. While part of that frustration will always be present when working on high-risk projects, a lot of the aggravation comes... MORE