How To Start & Grow Your Business

5 Email Marketing Resources For Growing Your Business

Asher Fergusson
May 21st, 2015

Email Marketing

Social Media and Email Photo Credit: Rawpixel

Here’s the deal:

Top Internet marketers will rightly tell you that email marketing is their “holy grail” for successful online marketing campaigns.

73In fact:

73% OF MARKETERS agree that email marketing is core to their business.

It’s certainly an essential part of growing your small business to the next level. Like many things, it is both an art and a science that takes a bit of practice to master and to fully reap the rewards.

Below is a useful list of email marketing resources to help you get started.

Introduction to Email Marketing

1) Beginners Guide to Email Marketing by MailChimp — A free, excellent starting point for understanding the ins and outs of email marketing. This guide takes you from designing your first campaign to creating your first HTML email to avoiding spam filters and analyzing your results.

2) Tips For Email Marketing With MailChimp — MailChimp is one of the best email marketing platforms available and it’s free for the first 2,000 subscribers so it’s perfect for small businesses. This online course teaches you everything you need to know in order to get going successfully with MailChimp.

Top Email Marketing Providers

3) MailChimp — As you can tell, we love MailChimp. It’s the platform we use for all our email marketing at bizHUMM. It is extremely user friendly and it’s free for up to 2,000 subscribers (which for many is all you’ll ever need). For lists above 2,000 their rates are competitive. The only restriction in their free plan is the number of emails you send per month (at 12,000) and you can’t do auto-responders, which for some businesses is key.


4) AWeber — AWeber has slightly better analytics on campaigns than MailChimp. They start at $19/month for up to 500 subscribers. AWeber has excellent phone support whereas MailChimp only has email support. When starting out with email marketing it is nice to have phone support so this is definitely a good perk they offer. If you want to learn more of the ins and outs of AWeber take a look at this course on Udemy.


5) Emma — They offer an effective software solution combined with personalized services. Emma provides a multi-device platform that gives your clients and prospects the ability to view your content on desktop, tablet and mobile. Their services start at a fairly reasonable $45 per month for managing 2500 contacts.


What’s the bottom line?

Email marketing is a must for your small business growth. If you haven’t already started with it don’t delay. If you’re already doing it, try to improve the quality of your emails and the opt-in rate of your subscribers. The next section on “rapid lead generation” ties in directly with email marketing and helps make life much easier for growing large quality email lists.

About the Author

Asher Fergusson

Asher has a Master's in Business Administration (MBA) degree and was the CEO of his own startup Internet marketing business for 6 years before selling it in 2014. He specializes in fields such as Search Engine Optimization and Facebook Advertising where he's helped countless small businesses successfully compete with large corporations. He is now the full-time CMO at bizHUMM sharing all his knowledge of how to start and grow small businesses in the most powerful and cost effective ways.