Effective SEO Strategies without Google Analytics
According to Scott Langdon, Managing Partner of HigherVisibility, it’s a myth that you must use analytics to be successful in SEO. In his article on Entrepreneur.com, “Effective SEO Strategies without Google Analytics,” Langdon says that while analytics are helpful, there are alternative ways to measure SEO.
“When Google announced last year that it would encrypt all keyword data, marketers scrambled to find alternative methods to track searches—including gathering data from Bing, utilizing AdWords stats, and looking at top landing pages. But as the storm subsided, it seemed that analytics weren’t completely necessary after all. While a huge help, they don’t necessarily govern an SEO strategy,” Langdon writes.
Tips on using effective SEO strategies without Google analytics:
1. Share your online articles by posting them on social networks.
Social networking is an inexpensive and powerful SEO strategy. Repost articles on social media sites such as Facebook and Pinterest.
2. Talk to customers to get feedback about your SEO.
Probing your customers for feedback and suggestions about your website can offer important insights.
3. Create relevant content.
The author says it’s a mistake to spend so much time focusing on analytics that you forget “content is king.” Focusing on meaningful and valuable content is really the key to driving traffic to your site.
4. Monitor backlinks and ensure a clean link profile.
“Using other programs that aren’t necessarily analytics-based—such as Raven SEO Tools and Majestic-SEO—will help to ensure that your link profile is clean and will also improve your organic ranking,” he says.
5. Use a tool to analyze your anchor text.
Langdon says that certain SEO tools, like CognitiveSEO can identify terms that are receiving the most attention from readers, so you can create content tailored to those interests. The author explains that although such tools involve data, they do not require using Google analytics.
6. Finally, stay informed about the SEO industry.
Knowledge is power in the rapidly changing climate of online search, so keep up with the latest developments in this field.
To read the original article in its entirety, please visit Entrepreneur.com.