How To Start & Grow Your Business

Editorial Calendars for Content Marketing

From the Editor's Desk
Mar 26th, 2015
  • Estimated reading time: 2 min read
  • Hummy's
    Highlights

    180% of decision makers prefer articles to ads. 2Great tech tools can help you churn out your content. 3It's not overwhelming if you make it easy on yourself.
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It’s been well established that content marketing is not going away. It has become a crucial strategy for getting leads and customers online. Still, many of us are not clear on the definition of content marketing.

The Content Marketing Institute says:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.

What does this look like? Basically, high quality, useful articles, which 80% of decision makers prefer to traditional ads.

An article by Jason Grill posted by the Young Entrepreneur Council explains that while maintaining a blog and friendly email campaign used to be considered sufficient content marketing, now the stakes are higher.

Effective content marketing today requires offering high value knowledge that establishes your thought leadership. It requires more elaborate research, more in-depth writing and a broader publishing strategy including all your social media accounts.

Content marketing therefore takes much more of a serious investment of your time and resources than ever before. Luckily, newer technology has meant the introduction of more sophisticated templates and programs to help make it easier to manage your content.

Grill recommends utilizing DivvyHQ, a tool to streamline your editorial calendar and stay organized. This tool is not free but it comes with a free 15 day trial.

Editorial calendar software has been around for awhile. Most consist of spreadsheets to forecast your publishing and to track progress on large projects. See a list of free editorial calendars here. Some of these are WordPress plugins, making it convenient if you use WordPress.

So if you’re ready to get serious about your content marketing, try out one of these tools to support your efforts. To read Jason Grill’s full article, please visit Killer Startups.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: editor@bizhumm.com