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Automation vs. Innovation: The Matchup that Shouldn’t Exist in Mobile Advertising

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    Highlights

    1Marketing should be advancing in step with technology. 2Mobile ads already better but could be much more. 3Data on the user experience needs to be measured.
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Mobile

Marketing-social media icons on smartphone Photo Credit: Twin Design Shutterstock

Marketing as a whole hasn’t done a good enough job at keeping pace with the rapid changes in technology. Here’s where marketing techniques have fallen behind.

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