How To Start & Grow Your Business

Author Profile

Jesse Torres

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Jesse is a principal at BOLDFACE (BOLDFACEGear.com) and a small business expert. Jesse started his career as a banker and has evolved into an entrepreneur, speaker and author. Jesse has testified before the United States House of Representatives on behalf of America's small businesses and was the recipient of a Congressional Commendation for Small Businessperson of the Year. Jesse lives with his family in Manhattan Beach, California and still plays competitive soccer into his late 40s. Jesse's latest book, The Authoritative Guide to Email LIst Building is available on Amazon at http://ow.ly/YL9Ug.
Using Storytelling to Become Top of Mind brand-management Marketing Is storytelling the secret sauce? Jesse Torres
Apr 18

Brand Management

Magical book spills out and creates fantasy background
Is storytelling the secret sauce?

Using Storytelling to Become Top of Mind

Success in business depends greatly on an entrepreneur’s ability to set the business apart from the competition. Becoming top-of-mind through differentiation is incredibly helpful in driving new and recurring... MORE
Innovate or Die! business-plans Startups It’s a way of thinking Jesse Torres
Apr 06

Business Plans

Outstanding ideas/lit lightbulb among dark lightbulbs
It’s a way of thinking

Innovate or Die!

“Innovation is not a rare quality inherent in a lucky few — it’s a way of thinking and behaving that comes naturally.” That’s according to Lisa Buckley, director at... MORE
Don’t Let Innovation Kill Your Company business-plans Startups When Innovation Kills Your Company Jesse Torres
Mar 16

Business Plans

Messy Office Desk with Ideas and Vision and pair of glasses
When Innovation Kills Your Company

Don’t Let Innovation Kill Your Company

It’s every entrepreneur’s dream to develop the next killer app, the next game changer — the one innovation that turns an industry on its head. But, while most entrepreneurs... MORE
Create Sticky Customers Through Emotional Bonds public-relations Marketing Your business is about your customers! Jesse Torres
Mar 02

Public Relations

Startups-owner of a cafe showing open sign
Your business is about your customers!

Create Sticky Customers Through Emotional Bonds

As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be... MORE
Dramatically Increase Email Subscriptions with 4 Simple Changes email-marketing Marketing Four techniques to increase email optins Jesse Torres
Feb 25

Email Marketing

Sunset among clouds
Four techniques to increase email optins

Dramatically Increase Email Subscriptions with 4 Simple Changes

Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact,... MORE