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This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: editor@bizhumm.com
Creating a Brand Pyramid brand-management Marketing The basis for your brand strategy From the Editor's Desk
Oct 13

Brand Management

Brand Pyramid Infographic
The basis for your brand strategy

Creating a Brand Pyramid

Bonus: Learn more about Branding and coming up with a business name in our popular and FREE guide: How to Start a Business. It walks you through all the... MORE
Comparing The Stages of a Business to a Human Life startups-misc Startups An analogy From the Editor's Desk
Oct 13

Startups Misc.

Unusual Partners/Elephant and dog sit on bench at ocean
An analogy

Comparing The Stages of a Business to a Human Life

Bonus: Business, like life, has to start somewhere. Tips on starting a new business can be found in our popular and FREE guide: How to Start a Business. It... MORE
Naming Your Brand and Business startups-misc Startups Decisions decisions From the Editor's Desk
Mar 09

Startups Misc.

Success/Man Looks at Hot-air balloon
Decisions decisions

Naming Your Brand and Business

The strategy behind choosing the right name for your small business can make either your business stand out in your industry – or make you just another dime a... MORE
Falling in Love with your CRM: A how-to sales-tools Sales Use it or lose it Damien Acheson From the Editor's Desk
Feb 10

Sales Tools

Computer keyboard with a red "CRM" key.
Use it or lose it

Falling in Love with your CRM: A how-to

Despite the best efforts of various CRM providers, the true success of CRM lies in the user’s ability to maintain it regularly with accurate data. More often than not,... MORE
How to Make Your Call Script More Authentic sales-scripts Sales Making scripts less "scripted" From the Editor's Desk
Aug 08

Sales Scripts

Startups-Gold Key falling into Woman's hand
Making scripts less "scripted"

How to Make Your Call Script More Authentic

When you pick up the phone to answer a call from an unknown number, or dial out to a customer service line, nine times out of ten you’ll probably... MORE
5 Questions That Will Improve Your Process of Qualifying Leads sales-management Sales Don't waste your time on bad leads From the Editor's Desk
Apr 21

Sales Management

Staff Working in Busy Architect's Office
Don't waste your time on bad leads

5 Questions That Will Improve Your Process of Qualifying Leads

It is often difficult to qualify a lead because there are so many variables involved. However, if you strip everything down to the bare essentials, then five crucial elements... MORE
Small Business Branding: Common Mistakes brand-management Marketing What not to do From the Editor's Desk
Apr 12

Brand Management

Thinking about goals/Man sits on bench in Tunnel
What not to do

Small Business Branding: Common Mistakes

By now, we all understand that consistency is key when it comes to brand management. But don’t assume that if you just stay consistent, your brand will succeed. There is so... MORE
Entrepreneurs Should Think Like Scientists market-research Marketing Research like a scientist Jayson DeMers From the Editor's Desk
Jan 27

Market Research

Book open.
Research like a scientist

Entrepreneurs Should Think Like Scientists

It turns out that the same process that makes a good scientific experiment makes for a good startup. According to an article on Entrepreneur.com by Jayson DeMers, like a scientist, the... MORE
The Continued Decline of the Homepage content Marketing Gone the way of the dinosaurs? Gerry McGovern From the Editor's Desk
Dec 16

Content

IT-People Connecting and Sharing Social Media
Gone the way of the dinosaurs?

The Continued Decline of the Homepage

Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The value of the homepage is decreasing,” a... MORE
How to Use RescueTime to Get More Done Each Week apps Technology Measure yourself for higher performance Nathaniel Eliason From the Editor's Desk
Dec 15

Apps

Businessman with the text Focus on Results
Measure yourself for higher performance

How to Use RescueTime to Get More Done Each Week

Are you a morning person or a night person? How much time each week do you spend on social media? Or on YouTube? And do you know at what... MORE