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This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: editor@bizhumm.com
Creating a Brand Pyramid brand-management Marketing The basis for your brand strategy From the Editor's Desk
Oct 13

Brand Management

Brand Pyramid Infographic
The basis for your brand strategy

Creating a Brand Pyramid
Bonus: Learn more about Branding and coming up with a business name in our popular and FREE guide: How to Start a Business. It walks you through all the... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Brand pyramids show the path to customer loyalty. 2The goal is to get customers all the way to the top. 3Emotional attachment to the brand is key.
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Comparing The Stages of a Business to a Human Life startups-misc Startups An analogy From the Editor's Desk
Oct 13

Startups Misc.

Unusual Partners/Elephant and dog sit on bench at ocean
An analogy

Comparing The Stages of a Business to a Human Life
Bonus: Business, like life, has to start somewhere. Tips on starting a new business can be found in our popular and FREE guide: How to Start a Business. It... MORE
  • From the Editor's Desk
  • Estimated reading time: 4 min read

  • Hummy's
    Highlights

    1A business is a living breathing organism. 2Each stage needs to be treated appropriately. 3You decide the quality of your startup's life.
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Naming Your Brand and Business startups-misc Startups Decisions decisions From the Editor's Desk
Mar 09

Startups Misc.

Success/Man Looks at Hot-air balloon
Decisions decisions

Naming Your Brand and Business
The strategy behind choosing the right name for your small business can make either your business stand out in your industry – or make you just another dime a... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Get an agency to help if you can. 2Brainstorm and test a few out. 3Be strategic, but go with your gut.
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Falling in Love with your CRM: A how-to sales-tools Sales Use it or lose it Damien Acheson From the Editor's Desk
Feb 10

Sales Tools

Computer keyboard with a red "CRM" key.
Use it or lose it

Falling in Love with your CRM: A how-to
Despite the best efforts of various CRM providers, the true success of CRM lies in the user’s ability to maintain it regularly with accurate data. More often than not,... MORE
  • Damien Acheson
  • Estimated reading time: 5 min read

  • Hummy's
    Highlights

    1You only get out of CRM what reps put into it. 2The software isn't flawed, it's a behavioral issue. 3Incentivize data entry to increase consistency.
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How to Make Your Call Script More Authentic sales-scripts Sales Making scripts less "scripted" From the Editor's Desk
Aug 08

Sales Scripts

Startups-Gold Key falling into Woman's hand
Making scripts less "scripted"

How to Make Your Call Script More Authentic
When you pick up the phone to answer a call from an unknown number, or dial out to a customer service line, nine times out of ten you’ll probably... MORE
  • From the Editor's Desk
  • Estimated reading time: 1 min read

  • Hummy's
    Highlights

    1Thorough product education brings confidence. 2Aim to discover if your product is right for the client. 3Learn about the client's unique situation and needs.
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5 Questions That Will Improve Your Process of Qualifying Leads sales-management Sales Don't waste your time on bad leads From the Editor's Desk
Apr 21

Sales Management

Staff Working in Busy Architect's Office
Don't waste your time on bad leads

5 Questions That Will Improve Your Process of Qualifying Leads
It is often difficult to qualify a lead because there are so many variables involved. However, if you strip everything down to the bare essentials, then five crucial elements... MORE
  • From the Editor's Desk
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1You must establish who the decision maker is. 2Find out if they're satisfied currently. 3Know when to let go.
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Small Business Branding: Common Mistakes brand-management Marketing What not to do From the Editor's Desk
Apr 12

Brand Management

Thinking about goals/Man sits on bench in Tunnel
What not to do

Small Business Branding: Common Mistakes
By now, we all understand that consistency is key when it comes to brand management. But don’t assume that if you just stay consistent, your brand will succeed. There is so... MORE
  • From the Editor's Desk
  • Estimated reading time: 2 min read

  • Hummy's
    Highlights

    1Everything to everyone = nothing to anyone. 2Don't overspend on ads--go for earned media. 3A good website is an absolute must!
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Entrepreneurs Should Think Like Scientists market-research Marketing Research like a scientist Jayson DeMers From the Editor's Desk
Jan 27

Market Research

Book open.
Research like a scientist

Entrepreneurs Should Think Like Scientists
It turns out that the same process that makes a good scientific experiment makes for a good startup. According to an article on Entrepreneur.com by Jayson DeMers, like a scientist, the... MORE
  • From the Editor's Desk
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    1Pose questions to explore with your research. 2Form a hypothesis and challenge your assumptions. 3Test it out, review your data and summarize.
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The Continued Decline of the Homepage content Marketing Gone the way of the dinosaurs? Gerry McGovern From the Editor's Desk
Dec 16

Content

IT-People Connecting and Sharing Social Media
Gone the way of the dinosaurs?

The Continued Decline of the Homepage
Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The value of the homepage is decreasing,” a... MORE
  • Gerry McGovern
  • Estimated reading time: 3 min read

  • Hummy's
    Highlights

    170% of visitors will never see your site's homepage. 2Search and social traffic bypass the homepage. 3Content creators must keep linking and sharing in mind.
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How to Use RescueTime to Get More Done Each Week apps Technology Measure yourself for higher performance Nathaniel Eliason From the Editor's Desk
Dec 15

Apps

Businessman with the text Focus on Results
Measure yourself for higher performance

How to Use RescueTime to Get More Done Each Week
Are you a morning person or a night person? How much time each week do you spend on social media? Or on YouTube? And do you know at what... MORE
  • Nathaniel Eliason
  • Estimated reading time: 9 min read

  • Hummy's
    Highlights

    1Everyone has peaks and valleys in a 24 hour cycle. 2Apps can assess your most productive times of day. 3Use the data to find your prime work hours and locations.
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