5 Obsolete SEO Techniques That You Should Stop Using Right Away
SEO has changed a lot in the past few years.
Now, you can’t just slap a few keywords and expect your website to rank in the top search engine results. That era is long gone now.
Today, the focus is more about the value your content offers to your target audience. Moreover, relevancy, originality and transparency are more important factors now.
As a result, certain SEO techniques have become obsolete in these last few years. If you’re still using those techniques, you should stop right away. Because not only those techniques are a complete waste of time, some of the old SEO methods may even get your website penalized by the latest Google updates.
1. Focusing on the Quantity of Backlinks
Backlinks are important. There is no doubt about that.
As a matter of fact, backlinks are the most important factor for determining the search engine results for a website.
However, the focus has shifted from the quantity of backlinks to the quality of backlinks your website receives.
Some of the points you should understand here are:
- Google puts a lot of focus on the quality of backlinks you receive.
- One high-quality and powerful backlink is worth more than hundreds of low-quality backlinks.If you keep gathering low-quality backlinks, Google will eventually penalize your website – as it has penalized many other sites.
- Relevancy is an extremely important factor here that most web professionals totally ignore. In other words, the backlink that you get must be from a relevant website within your niche. Irrelevant backlinks are damaging.
2. Publishing Lots of Webpages
One common SEO technique was to publish lots of webpages and expect better search-engine results.
But as you might have guessed, this doesn’t work anymore.
The key here is to write high-quality and insanely useful content for your audience – even if you publish only a few posts every month. The quantity doesn’t really matter anymore. However, the frequency and consistency of your posts do.
If your focus is to keep publishing lots of average-quality webpages, you should take a step back. Otherwise, your website may get penalized.
For example, Wise Geek once used to dominate search engine results with many “average-quality” posts. Then Google announced its Google Panda update and it instantly targeted Wise Geek. Now it is nowhere in the search engine results.
3. Publishing 300-word Posts
A few years back, the concept of blogging was to share short, punchy, 300-word posts. From the SEO point of view, it just doesn’t work anymore.
If you really want to be ranked on Google’s 1st page, you will have to come up with an entirely new content marketing strategy. The word-count does matter and a few recent studies only prove the point.
For instance, researchers studied the top 10 blog posts on Google’s #1 page. The study revealed that none of the webpages that were ranked on Google’s 1st page had fewer than 2000 words. Here are the complete results.
This shows that the length of your content really does matter. And publishing 300-word generic posts isn’t really an option anymore.
4. Focusing Only on Text-Based Blog Posts
Along with SEO, the content marketing world has also experienced a massive shift.
Yes, text-based blog posts are still the most common medium to share content online. But it isn’t the only medium anymore. In fact, videos, podcasts and Infographics are also great channels to reach your audience.
A recent study revealed that Infographics bring an average of 14,500 social media shares – more than simple text-based blog posts.
And higher social media shares mean better SEO … which is our next point.
5. Ignoring Social Media Websites
Social media has always been the “time-eater” for most bloggers and website owners.
However, you just can’t ignore it anymore.
There have been lots of studies and researches to find some sort of a correlation between social media shares and search engine results. After a lot of work, most web-professionals and internet marketers now agree that social media signals do have a clear impact on search engine results.
More Facebook likes, shares, Twitter tweets, and retweets mean more traffic, engagement and backlinks.
Furthermore, it is now official that the Google +1 is a powerful determiner of your search engine position.
So ignoring social media websites just doesn’t work anymore. You have to get in there and start building your own online presence and a group of target audience.
This article was written by Hunbbel Meer and published on Get Better Traffic, the professional blog on all things SEO, online marketing and social media, co-written by professional blogger and copywriter Hunbbel Meer.