How To Start & Grow Your Business

3 Tips for Planning Your Lead Generation Strategies

From the Editor's Desk
Jul 28th, 2015
  • Estimated reading time: 2 min read
  • Hummy's
    Highlights

    1Decide who receives your message. 2Decide what your message will be. 3Decide how to deliver your message.
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Marketing Strategy

Chart of Aspects of Small Business made of post it notes Photo Credit: fuzzbones Depositphoto.com

There are many reasons why businesses fail to generate large numbers of high quality leads. One of the main reasons is the insufficient planning of lead generation strategies. This usually occurs because not enough research has been performed correctly.

Here are three things you can do to overcome this situation:

1. Decide who receives your message.

Before you take any action, you need to first figure out who your target audience is. This is the most crucial step of any marketing campaign because different audiences will often require different approaches.

If you do not know who you are going to focus your attention on, then you will not be as likely to generate a high number of leads within that demographic.

2. Decide what your message will be.

Once you have decided which market you will focus on, you need to tailor your message in a way that will appeal to that particular demographic.

You will not generate very many leads if you cannot effectively communicate your message in a way that appeals to your target audience.

That is why is always good to know as much as possible about the individuals that you want to attract; otherwise, you could have problems getting even a small amount of leads.

This is why it is necessary that you do a great deal of research while you establish your plans. The more you know about who you will send your message to, the easier it will be to create a message that they will respond to.

3. Decide how to deliver your message.

This is the stage where good planning is absolutely necessary. This is because this stage is often an experimental process that needs to be adjusted and finely tuned as more information is acquired.

If your plans are not carefully laid out and clearly defined, it will be harder to adjust them when critical data is found that will allow for you to get better results.

As long as you have some sort of basic core structure to build upon, you can keep making adjustments until you find something that really works.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: editor@bizhumm.com