How To Start & Grow Your Business

3 Effective Ways For You to Earn Trust

From the Editor's Desk
Aug 20th, 2015
  • Estimated reading time: 2 min read
  • Hummy's

    1Humans are visual creatures, so look the part. 2Make the effort to do relevant homework beforehand. 3Find a common interest that will provide a bond.
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Sales Misc.

Support/Business Meeting on island Photo Credit: Rawpixel

Earning your customer’s trust is an important part of the sales process. Like a leavening agent in bread, without this essential ingredient, the entire recipe for making sales is useless. Here are three things that you can do to earn trust:

1. Maintain a good appearance

Studies show that when you look polished, it makes both you and your customers feel at ease during an interaction. With 90% of communication being non-verbal, dressing well and maintaining immaculate grooming speak volumes.

While the “packaging” alone doesn’t ensure that you will gain trust, it will tremendously aid with the overall process. A highly professional appearance is an important foundation that will allow you to build solid trusting work relationships.

2. Be prepared

You should know anything and everything about your product and be able to provide this information at a moment’s notice.

You should also do your due diligence and make sure that all of your research about your customers is as thorough as possible. This means knowing all of the details about each customer’s specific situation and having solutions ready to present.

By being completely prepared, you dramatically improve the chances of gaining the respect of your customers and potential clients. Once their respect is gained, you have a much better chance of earning their trust.

3. Establish common bonds

While appearance and preparedness are absolutely vital to the process of earning trust, they are often not enough. By finding common interests, many emotional barriers are often overcome.

This is because your customers are better able to find out what you are really like as a person. When they get to know the real you, they become more comfortable with you and may start to realize that you could be someone who is worthy of their trust.

The most important thing to remember is that trust must be earned. This is the only way that you will ever gain the trust of anyone that you know. When this key concept is truly understood, doing the necessary things to earn the trust of others becomes second nature.

About the Author

From the Editor's Desk

This article was written by a bizHUMM Staff Writer. We aim to provide practical tips that help solve your burning small business questions. If you have any suggestions or ideas for articles, please email them to: