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Blog writing takes a lot of hard work and dedication. As a startup business, it’s recommended to get your blog started by outsourcing through a content development agency. The main reason... MORE
Editing is the Missing Link to Successful Content Marketing writing Marketing Weed out the sales pitch From the Editor's Desk
Oct 14

Writing

Marketing-Spiral staircase
Weed out the sales pitch

Editing is the Missing Link to Successful Content Marketing

With the overload of advertising that the average person is exposed to each day, everyone has become expert at ignoring or avoiding the ads that compete for their attention.... MORE
How To Write a Content Strategy That Works writing Marketing Do you have a content strategy? Melissa Lafsky From the Editor's Desk
Aug 14

Writing

People working on computers.
Do you have a content strategy?

How To Write a Content Strategy That Works

Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the Internet. But... MORE
Writing Shouldn’t Be Painful: 5 Ways to Channel Your Inner Shakespeare writing Marketing A vital skill for success Kevin Daum From the Editor's Desk
May 04

Writing

Golden autumn path in forest with green bench
A vital skill for success

Writing Shouldn’t Be Painful: 5 Ways to Channel Your Inner Shakespeare

Writing is an essential business skill. To be good at it, thinking clearly and speaking naturally and are all you need.GO TO ARTICLE
7 Copywriting Formulas to Support Online Sales writing Marketing Recipe for successful sales copy Helen Nesterenko From the Editor's Desk
Jan 27

Writing

Marketing-Online Marketing Concept
Recipe for successful sales copy

7 Copywriting Formulas to Support Online Sales

For sales copy to grab a reader and compel them to buy, it must first get their attention, then gain their interest, and finally appeal to their emotions, all... MORE
8 Ways To Ruin Your Branded Content writing Marketing Be real Richard von Weber-Hahnsberg From the Editor's Desk
Jan 20

Writing

Marketing-Content is king concept in word tag cloud
Be real

8 Ways To Ruin Your Branded Content

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored internet industry norms 41... MORE
3 Tools to Help You Fall Madly In Love With Content Marketing writing Marketing You can do it Ellen Gipko From the Editor's Desk
Jan 13

Writing

Family try to encircle giant sequoia
You can do it

3 Tools to Help You Fall Madly In Love With Content Marketing

Your business needs a content marketing strategy. If you’re not quite there yet, you should, at the very least, have an onsite blog. Companies that write onsite blogs get... MORE
Content Marketing: Can Long-Form Work for Your Company Blog? writing Marketing Readers crave meatier posts Savannah Flynn From the Editor's Desk
Jan 13

Writing

Back view of confident businesswoman
Readers crave meatier posts

Content Marketing: Can Long-Form Work for Your Company Blog?

A lot of companies publish short-form content on their company blogs for a variety of reasons. There’s the assumption that people won’t take the time to read long content... MORE
Content Marketers: It’s Time to Find a new Blogging Trend writing Marketing 1 thing to stop doing Erin Robbins O’Brien From the Editor's Desk
Jan 08

Writing

Management-Businessman looking to the future
1 thing to stop doing

Content Marketers: It’s Time to Find a new Blogging Trend

10 Ways to Create Better Content. The Top 3 Things That Will Drive Traffic to Your Site. Here’s one thing that makes me want to gag – the overuse... MORE
You are Better When You are Creating writing Marketing Make time to dig deep Todd Schnick From the Editor's Desk
Jan 08

Writing

Leadership-Orchestra conductor hands baton
Make time to dig deep

You are Better When You are Creating

I often think my clients believe I am totally nuts. I spend half of my coaching calls pushing them to create. Create content and get it out to the... MORE