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As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be... MORE
Entrepreneurs: Don’t Make These PR Mistakes public-relations Marketing Learn to work well with the media From the Editor's Desk
Sep 25

Public Relations

Illustration of people working together to build giant digital tablets
Learn to work well with the media

Entrepreneurs: Don’t Make These PR Mistakes

Entrepreneurs need to know how to deal with the media in order to succeed in their public relations efforts. A recent article by Brittany Walters-Bearden, Public Relations Specialist at Large PR, sheds light... MORE
4 Ways Startups Can Build Relationships With Reporters public-relations Marketing Make friends Colleen Kennedy From the Editor's Desk
May 11

Public Relations

Leadership-hiker offers hand to woman on mountain top
Make friends

4 Ways Startups Can Build Relationships With Reporters

Earned media should be one of your main marketing goals, but you can’t get it without building relationships with the press.GO TO ARTICLE
How to Respond to a Negative News Story About Your Company public-relations Marketing Don't shoot yourself in the foot Brad Phillips From the Editor's Desk
Apr 21

Public Relations

Marketing-Still life of creative space of fashion blogger
Don't shoot yourself in the foot

How to Respond to a Negative News Story About Your Company

No company, however popular, is immune from bad press. When you respond, don’t shoot yourself in the foot.GO TO ARTICLE
Why PR Needs to Join the Content Marketing Mix public-relations Marketing Mark Yeow From the Editor's Desk
Jan 21

Public Relations

Global Partnerships and Finance

Why PR Needs to Join the Content Marketing Mix

Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem.... MORE
When a Reporter Writes a Negative Story about You public-relations Marketing Take calm and rational steps From the Editor's Desk
Jan 20

Public Relations

Rusty ship grounded at the beach
Take calm and rational steps

When a Reporter Writes a Negative Story about You

What should you do if a reporter writes a negative article about your company? Should you just freeze him or her out? Brad Philips, from PR Daily, says you... MORE
Should Small Businesses Handle Their Own PR? public-relations Marketing Some say yes Patrick Coffee From the Editor's Desk
Jan 16

Public Relations

Leadership-Partnering and Teamwork suspended silver balls
Some say yes

Should Small Businesses Handle Their Own PR?

In a guest post last week, Sarah Rose reminded us that freshly launched startups don’t necessarily need PR assistance…yet. A New York Times story from earlier this week makes... MORE
What’s The Difference Between PR and Advertising? public-relations Marketing Similarities and differences. Sharon Bannerton From the Editor's Desk
Jan 14

Public Relations

Design-3D colored pyramids
Similarities and differences.

What’s The Difference Between PR and Advertising?

They used to say ‘advertising is what you pay for, and publicity is what you pray for’, which I find often makes a lot of sense to non-marketing folk,... MORE
Public Relations Measurement is Evolving public-relations Marketing PR execs explain the shift Marianne Eisenmann From the Editor's Desk
Jan 08

Public Relations

Young businessman standing in front of sketched charts and signs on a blackboard
PR execs explain the shift

Public Relations Measurement is Evolving

The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders... MORE
The Booming Field of Public Relations public-relations Marketing PR growing, often under other names Staff Writer From the Editor's Desk
Jan 06

Public Relations

HR-Diverse People Doing Team Discussion around a table
PR growing, often under other names

The Booming Field of Public Relations

Interesting data from Pew Research’s The Growing Pay Gap Between Journalism and Public Relations shows that the PR field is booming even while the total number of reporters in... MORE