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Why People Won’t Buy Your Product Even Though It’s Awesome marketing Marketing Three principals that hindering sales. David Tang
Jan 25

Marketing

Sales Growth/Glass bar chart
Three principals that hindering sales.

Why People Won’t Buy Your Product Even Though It’s Awesome

It’s a common business problem faced by any size company, particularly small businesses. The situation is you’ve developed a brilliant product.  Compared to the incumbent or existing way of... MORE
4 Ways to Make Money Blogging on Your Website advertising Marketing Monetize your site Asher Fergusson
Dec 22

Advertising

Startups-American dollars grow from the ground
Monetize your site

4 Ways to Make Money Blogging on Your Website

If you’re thinking of starting a content driven website/blog (or already have one), you’re probably wondering if Google Adsense (or other such ad networks) can be a reliable revenue... MORE
The Continued Decline of the Homepage content Marketing Gone the way of the dinosaurs? Gerry McGovern From the Editor's Desk
Dec 16

Content

IT-People Connecting and Sharing Social Media
Gone the way of the dinosaurs?

The Continued Decline of the Homepage

Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The value of the homepage is decreasing,” a... MORE
12 Steps to Assist you in Your Business-to-Business Online Marketing Efforts marketing-misc Marketing Plan your strategy David Graham From the Editor's Desk
Dec 09

Marketing Misc.

internet marketing word cloud on digital tablet
Plan your strategy

12 Steps to Assist you in Your Business-to-Business Online Marketing Efforts

If you’re considering the use of business-to-business digital marketing to assist your pursuit of marketing and business goals, it’s suggested to have a decent plan in place to maximise... MORE
This Year’s Online Marketing Trends advertising Marketing What's new Yoav Vilner From the Editor's Desk
Nov 16

Advertising

Creativity concept/Color paint cans
What's new

This Year’s Online Marketing Trends

If you’re operating as if it’s still 2012, chances are your marketing strategy is outdated. In the past few years, digital marketing has undergone substantial changes, rendering former tactics obsolete. Here’s a list of... MORE
Marketing Tips for Landing Page Conversions strategy Marketing Improve your percentages From the Editor's Desk
Nov 09

Marketing Strategy

Digital Marketing/Office Desk with Tools and Notes
Improve your percentages

Marketing Tips for Landing Page Conversions

Depending on who you talk to or the agency where you are working, there are hundreds of different ways you can optimize conversions on any given landing page for... MORE
What is Market Research? A Definition and Overview. market-research Marketing Learn what is involved From the Editor's Desk
Nov 04

Market Research

Businesspeople Meeting at Sunset
Learn what is involved

What is Market Research? A Definition and Overview.

When you’re starting a business or just exploring ideas, certain information is vital to guide the development of your business model and to later explain it to investors. You’ll... MORE
Writing Consistent Content for Your Business Blog writing Marketing How to get started From the Editor's Desk
Oct 28

Writing

Direction for Success/Man walks into sunset
How to get started

Writing Consistent Content for Your Business Blog

Blog writing takes a lot of hard work and dedication. As a startup business, it’s recommended to get your blog started by outsourcing through a content development agency. The main reason... MORE
How to Know if Your Content is High Quality content Marketing From the Editor's Desk
Oct 26

Content

Tablet and Smartphone with news site, stack of newspapers and pen, cup of coffer on desk

How to Know if Your Content is High Quality

Many marketers pay lip service to “quality content,” even if they don’t fully understand what it means. The definition of quality is somewhat variable depending on the industry, audience and platform. There... MORE
Humanize Your Commercial Client advertising Marketing Perfection can limit your effectiveness Jeffrey Hedquist
Oct 23

Advertising

Abstract blue wall interior and windows
Perfection can limit your effectiveness

Humanize Your Commercial Client

A little help for your approach to advertising. People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect “image” than about... MORE