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If you’re considering the use of business-to-business digital marketing to assist your pursuit of marketing and business goals, it’s suggested to have a decent plan in place to maximise... MORE
5 Steps to Make Your Marketing Pop in the Age of the Consumer marketing-misc Marketing Delight your customers Jesse Torres From the Editor's Desk
Apr 11

Marketing Misc.

Modern red abstract design
Delight your customers

5 Steps to Make Your Marketing Pop in the Age of the Consumer

In this day and age, the consumer holds the power and marketing rules have changed forever. Marketers must evolve accordingly. Here are five useful tips from Entrepreneur.com.GO TO ARTICLE
Wix vs Weebly vs Squarespace vs Jimdo – Pros and Cons of Each marketing-misc Marketing Options for a DIY website James Parsons From the Editor's Desk
Mar 09

Marketing Misc.

Be innovative/Curved edifice/concave vertical slope
Options for a DIY website

Wix vs Weebly vs Squarespace vs Jimdo – Pros and Cons of Each

If you need a website but funds are tight, you can actually create a decent site yourself, using one of these popular web building tools.GO TO ARTICLE
Marketing in 2015 – Trends that will Dominate marketing-misc Marketing Where things are headed From the Editor's Desk
Feb 09

Marketing Misc.

Web Search on tablet
Where things are headed

Marketing in 2015 – Trends that will Dominate

Digital marketers have had to adjust to new changes in the field recently, including Google’s updated algorithm. With many former SEO strategies growing obsolete, finding newer ways to stand out amidst the throngs... MORE
4 Ways to Win New Business: Lessons I Learned in My First Year marketing-misc Marketing Simple steps to get clients Darcy Briks From the Editor's Desk
Jan 19

Marketing Misc.

Typewriter.
Simple steps to get clients

4 Ways to Win New Business: Lessons I Learned in My First Year

I am presently celebrating my first year as a new business owner. Last October I formally launched a creative firm in New York City called Second Language Design. As... MORE
What Color Is Your Brand? marketing-misc Marketing The impact is real Jeanette McMurtry From the Editor's Desk
Jan 15

Marketing Misc.

Crayons melting.
The impact is real

What Color Is Your Brand?

While it’s nice to think that we base our purchasing decisions on intellectual reason, research, practicality, and responsibility, this simply is not so. The more that scientists study the... MORE
Inbound and Outbound Marketing: Choose Fusion Over Fission marketing-misc Marketing "Togetherness elevates result" Ben Tepfer From the Editor's Desk
Jan 13

Marketing Misc.

Arrows.
"Togetherness elevates result"

Inbound and Outbound Marketing: Choose Fusion Over Fission

Some things do just nat­u­rally go together: PB&J, socks and shoes, yin and yang. It’s true of inbound and out­bound mar­ket­ing as well. The terms inbound and out­bound dis­tin­guish... MORE
Your Small Business Needs Set-it-and-Forget-it Marketing marketing-misc Marketing Make your life a little easier Kaleigh Moore From the Editor's Desk
Jan 08

Marketing Misc.

Startups-businessman standing on skyscraper rooftop over cityscape
Make your life a little easier

Your Small Business Needs Set-it-and-Forget-it Marketing

Ever have one of those days where you feel like you need to clone yourself? You have 24,356 things on your to-do list, and only so many hours in... MORE
CMO To CEO: The Next Era Of Brand Leadership? marketing-misc Marketing "CEO to CMO" Mark Di Somma From the Editor's Desk
Jan 06

Marketing Misc.

Sales-businesspeople jumping on white arrows showing upward growth
"CEO to CMO"

CMO To CEO: The Next Era Of Brand Leadership?

Chief Marketing Officers haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years. Now... MORE