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It turns out that the same process that makes a good scientific experiment makes for a good startup. According to an article on Entrepreneur.com by Jayson DeMers, like a scientist, the... MORE
What is Market Research? A Definition and Overview. market-research Marketing Learn what is involved From the Editor's Desk
Nov 04

Market Research

Businesspeople Meeting at Sunset
Learn what is involved

What is Market Research? A Definition and Overview.

When you’re starting a business or just exploring ideas, certain information is vital to guide the development of your business model and to later explain it to investors. You’ll... MORE
How to Develop A Market Research Plan market-research Marketing The basis for an intelligent strategy From the Editor's Desk
Mar 12

Market Research

Birds fly at mountain top in fog
The basis for an intelligent strategy

How to Develop A Market Research Plan

Market research is the surest path to discover whether your idea is viable. These days, it’s easier than ever to get useful data, thanks to online tools.GO TO ARTICLE
Investors Will Show Love to Entrepreneurs Who Do Their Homework market-research Marketing How compelling is your research? Martin Zwilling From the Editor's Desk
Mar 03

Market Research

graph
How compelling is your research?

Investors Will Show Love to Entrepreneurs Who Do Their Homework

In-depth market research will help you gain the credibility your startup needs to attract investors, and it’ll improve your business model. Here’s how to get started.GO TO ARTICLE
Become a Trend Spotter by Studying Your Market market-research Marketing Learn to anticipate From the Editor's Desk
Feb 27

Market Research

Define your customer/Shoppers with parcels
Learn to anticipate

Become a Trend Spotter by Studying Your Market

For a startup, getting there first is everything. In order to bring your idea to the marketplace before others recognize the need for it, you must develop the ability to anticipate trends.... MORE
NYC Startup Records Foot Traffic market-research Marketing A bird's eye view of consumer behavior From the Editor's Desk
Jan 22

Market Research

Abstract Image of Business People Walking on the Street
A bird's eye view of consumer behavior

NYC Startup Records Foot Traffic

At this point it’s safe to assume that any time you leave your house, your movements are being recorded on camera, from parking lots, stores, gas stations, etc. Jason... MORE
5 Tips for Choosing a Business Name market-research Marketing What's in a name? From the Editor's Desk
Jan 22

Market Research

Startups-Babies Chickens on branch
What's in a name?

5 Tips for Choosing a Business Name

Like a newborn baby, every business needs to be named, but not just any name will do. Ideally, you pick a great business name that is unique and catchy.... MORE
How to Use Google for Market Research market-research Marketing Making market research accessible From the Editor's Desk
Jan 12

Market Research

Finger pointing on tablet, charts concept
Making market research accessible

How to Use Google for Market Research

Daunted by the prospect of doing your own market research? Google can help make it easier! We found an article on Smallbiztrends.com that lists four ways you can do your... MORE
How Market Research Can be Affordable market-research Marketing You don't need to spend much From the Editor's Desk
Jan 09

Market Research

Chalkboard with research concept
You don't need to spend much

How Market Research Can be Affordable

Many businesses launch new ideas without doing proper market research, fearing it is “incredibly expensive and time consuming,” says Meghan Keaney Anderson in her article How to Conduct Market Research... MORE