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Success in business depends greatly on an entrepreneur’s ability to set the business apart from the competition. Becoming top-of-mind through differentiation is incredibly helpful in driving new and recurring... MORE
Small Business Branding: Common Mistakes brand-management Marketing What not to do From the Editor's Desk
Apr 12

Brand Management

Thinking about goals/Man sits on bench in Tunnel
What not to do

Small Business Branding: Common Mistakes

By now, we all understand that consistency is key when it comes to brand management. But don’t assume that if you just stay consistent, your brand will succeed. There is so... MORE
How Great Brands Transform Themselves brand-management Marketing 5 pieces of advice Jim Freeze From the Editor's Desk
Sep 11

Brand Management

Business People Working on an Office Desk
5 pieces of advice

How Great Brands Transform Themselves

Recent history is full of examples of successful rebranding transformations, from Target, to Harley Davidson to Apple. At some point, every company’s brand must evolve to stay relevant to... MORE
Creating a Brand Mission – Not a Mission Statement brand-management Marketing From the Editor's Desk
Aug 27

Brand Management

Team Climbing a mountain

Creating a Brand Mission – Not a Mission Statement

Simply put, brand missions create customers and drive businesses forward. Brand missions should inspire employees and customers alike. But don’t get it twisted – a brand mission is NOT a... MORE
Small Business Branding on a Low Budget: Tips and Tricks brand-management Marketing Use what you've got From the Editor's Desk
Aug 21

Brand Management

Businessman jumping between mountains cliffs
Use what you've got

Small Business Branding on a Low Budget: Tips and Tricks

One of the biggest buzzwords in marketing is branding. When you think of strong branding, you tend to think of the larger corporations and their associated brands, like Apple or Southwest Airlines. However,... MORE
Creating a Brand Pyramid brand-management Marketing The basis for your brand strategy From the Editor's Desk
Aug 17

Brand Management

Brand Pyramid Infographic
The basis for your brand strategy

Creating a Brand Pyramid

The brand pyramid is a useful tool when you’re creating your company’s initial or ongoing marketing strategy. A company’s primary goal should be to get customers to the highest level of the... MORE
Four Brand Management Mistakes to Avoid brand-management Marketing Prevent the dreaded "disconnect" From the Editor's Desk
Jul 23

Brand Management

Woman Shopper with many bags
Prevent the dreaded "disconnect"

Four Brand Management Mistakes to Avoid

Brand management builds, earns and maintains the trust of your customers and it is one of the most important components to effective marketing.  In order to avoid losing the... MORE
8 quick ways to make consumers hate your brand brand-management Marketing Prepare to laugh...and cringe Drew Neisser From the Editor's Desk
Jun 27

Brand Management

Angry frowny face.
Prepare to laugh...and cringe

8 quick ways to make consumers hate your brand

Brand equity is the measure of trust built up over time through an interconnected series of favorable actions. This equity, often amounting to billions in additional profit, is what... MORE
Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction brand-management Marketing Your customer is nearer than ever Dave Landry From the Editor's Desk
Jun 20

Brand Management

Marketing: Green Chart with Marketing Approaches
Your customer is nearer than ever

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus... MORE
Brand Protection the Blue-Chip Way brand-management Marketing Innovation is your brand protection Joanne Frearson From the Editor's Desk
May 28

Brand Management

Blue-chip
Innovation is your brand protection

Brand Protection the Blue-Chip Way

Startups can learn from observing “super brands”—blue chip companies that have built an impeccable reputation and following.GO TO ARTICLE