Why You Need a Social Media Calendar
Even though it has the casual word “social” in it, a social media strategy isn’t just a spontaneous, “when you feel like it” pursuit. A successful campaign is actually pretty calculated.
You don’t want to post too often and turn people off, nor do you want to post at weird times when nobody will notice. All this can be addressed with a good social media calendar.
Neil Patel put together an epic infographic below with his tried and true, measured best practices for social media planning and execution.